Online Reputation Management & Digital Privacy Software
Strategic Profile
The company was founded in 2010 by three students from Syracuse University. Named an Inc 5000 "Fastest Growing Company", "Best Entrepreneurial Company" by Entrepreneur Magazine, and "Best Online Reputation Service" by Business News Daily. In 2016, BrandYourself announced an extension of their Series A, raising an additional $2 million of capital. The round was backed by New Atlantic Ventures, FF Angels, and Barney Pell. BrandYourself differentiates through its hybrid model combining free DIY tools with premium concierge services and AI-powered threat detection.
Cyborg Score Rationale
BrandYourself has established market presence, strong brand recognition (Shark Tank appearance, multiple awards), and a proven freemium business model with recurring revenue. However, recent customer reviews show mixed satisfaction, operational inconsistencies, and limited growth signals post-2018. The company remains profitable but appears to be maturing without clear acceleration.
Top Insights
Hybrid revenue model combining free tier (user acquisition), $10/month subscriptions, and premium concierge services generating higher margins
AI-powered social media scanning introduced (March 2018) adds differentiation but customer reviews suggest variable execution quality
User base grew from 500,000 (May 2017) to nearly 1 million (April 2018), but no recent public growth metrics disclosed
Mixed customer satisfaction with notable negative reviews citing underdelivered results; reputational risk in an ORM business where trust is paramount
Named Competitors
NetReputation — Full-service online reputation management with holistic marketing approach
Reputation.com — AI-powered reputation management and review monitoring platform
SEO Reputation Management — SEO tools including reputation monitoring and keyword tracking
Local Review Management — Review management and customer experience software for local businesses
Recent Developments
(March 2018) Introduced artificial intelligence software that scans social media profiles for potentially negative content
(April 2018) User base grew to almost 1 million
(2013) Launched Concierge Services with dedicated Reputation Specialists for premium clients
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