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Betterware de México, S.A.P.I. de C.V.: Business Overview, Financials & Competitive Analysis

Betterware de México, S.A.P.I. de C.V. scores 7/10 on the AskCyborg Cyborg Score (Strong). Undervalued Latin American direct-selling platform with strong free cash flow conversion and transformative Tupperware acquisition closing in Q2 2026. Q1 2026 showed EPS up 85% to Mex$7.54, net income up 86% to Mex$281.3m, and profit margin expanded to 8.0%. FY25 free cash flow surged 38.8% to.

What is Betterware de México, S.A.P.I. de C.V.'s industry? Betterware de México, S.A.P.I. de C.V. (befra.com.mx) operates in Consumer Goods and Retail. AskCyborg classifies Betterware de México, S.A.P.I. de C.V. under Consumer Goods and Retail in its company registry.

Betterware de México operates as a direct-to-consumer selling company in the United States and Mexico, leveraging an independent distributor network numbering over 1.1 million as of Q1 2025. The company operates throu...

7/ 10Strong

Cyborg Score thesis

Undervalued Latin American direct-selling platform with strong free cash flow conversion and transformative Tupperware...

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Industry Consumer Goods and Retail
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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Betterware de México, S.A.P.I. de C.V. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Betterware de México, S.A.P.I. de C.V. Overview

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Betterware de México operates as a direct-to-consumer selling company in the United States and Mexico, leveraging an independent distributor network numbering over 1.1 million as of Q1 2025. The company operates through Home Organization Products (kitchen and food preservation, home solutions, bedroom, bathroom, laundry, wellness, technology) and Beauty and Personal Care Products (fragrances, color, skin care, toiletries) segments.

Strategic Profile

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Betterware's robust direct-selling model is enhanced by 65% digital order penetration and strategic acquisitions like Tupperware's Latin American business. The company is closing the Tupperware Latin America acquisition in Q2 2026, a deal management projects will deliver roughly 40% EPS accretion in 2026 and open the Brazilian market.

Competitive Landscape

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Betterware operates across Betterware Mexico, Jafra Mexico, and Jafra US, plus an expanding Latin American footprint across Guatemala, Ecuador, and Colombia. Direct-selling companies like Tupperware, Herbalife, and Mary Kay represent the primary competitive set in the direct-to-consumer household and beauty space.

Industry Context

Betterware de México, S.A.P.I. de C.V. operates in Consumer Goods and Retail.

Key facts

Headquarters: Mexico City, Mexico · Revenue: Mex$3.51B (Q1 2026) · Market cap: $608.9M

What the analysts stress-tested

The top findings that survived the multi-agent debate for Betterware de México, S.A.P.I. de C.V..

  • Q1 2026 revenue growth was modest at 0.3% year-over-year while EBITDA rose 13.9%, demonstrating margin expansion despite flat sales
  • CEO Andrés Campos Chevallier purchased 10,000 shares at $16.81 in late April, signaling insider confidence
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Recent developments

Material events tracked by the AskCyborg corpus.

  • April 2026Q1 2026 earnings showed net income up 87% to Mex$281.3m with 8.0% profit margin; CEO Raúl del Villar appointed as CFO effective April 6, 2026
  • April 2026Q1 2026 revenue of Mex$3.51B (flat year-over-year) but EBITDA grew 13.9%; free cash flow surged to Mex$351.5M from negative figure in Q1 2025
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

TupperwareDirect-to-consumer home organization and kitchenware→HerbalifeDirect-selling nutrition and wellness products→Mary KayDirect-to-consumer beauty and personal care→

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Industry context

Betterware de México, S.A.P.I. de C.V. operates in Consumer Goods and Retail. See how the rest of the sector scores on the Cyborg framework.

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Analyst debate, not single-author opinion

Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

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Recalibrated weekly

The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

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Methodology open at /methodology

The framework, dimensions, and band breakdowns are documented. The same company gets the same score from any analyst running the framework.

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Frequently asked questions

What does Betterware de México, S.A.P.I. de C.V. do?+
Betterware de México operates as a direct-to-consumer selling company in the United States and Mexico, leveraging an independent distributor network numbering over 1.1 million as of Q1 2025. The company operates throu...
What is Betterware de México, S.A.P.I. de C.V.'s Cyborg Score?+
Betterware de México, S.A.P.I. de C.V. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Betterware de México, S.A.P.I. de C.V.'s main competitors?+
Named competitors include Tupperware, Herbalife, Mary Kay. The full competitive landscape is in the AskCyborg report.
How can I get the full Betterware de México, S.A.P.I. de C.V. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Betterware de México, S.A.P.I. de C.V. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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