CTV celebrates 25 consecutive years as Canada's #1 conventional network in primetime, while Crave delivered its most-watched year ever in 2025. Bell Media is expanding its digital footprint with new leadership appointments in streaming and strategic partnerships, such as the October 2025 partnership with Fox-owned streaming service Tubi to co-develop programming and handle Canadian advertising sales.
Cyborg Score Rationale
Bell Media maintains dominant market position with CTV as Canada's #1 network and Crave achieving record viewership in 2025. Recent strategic investments in original content (118 titles for 2026/27), digital expansion across multiple platforms, and major sports rights extensions (CFL through 2032 as of May 2026) demonstrate competitive strength. However, operational challenges including layoffs and competitive pressure from streaming platforms warrant some caution.
Top Insights
CTV maintains market leadership with 25 consecutive years as Canada's #1 conventional network in primetime, and Crave achieved record viewership in 2025
(June 2026) Bell Media unveiled robust 2026/27 content slate of 118 titles (62 English, 56 French originals) anchored by partnerships and Canadian creative talent
(May 2026) Extended CFL rights agreement through 2032 across TSN, RDS, CTV, and Crave solidifies sports broadcasting dominance
(October 2025) Partnership with Tubi and Sphere Abacus acquisition signal expansion into digital distribution and content monetization beyond traditional broadcast
Named Competitors
Rogers Sports & Media — Canadian broadcaster and media company with Sportsnet and City TV networks
Noovo — French-language Quebec broadcaster and media company
Netflix — Global streaming video platform
iHeartRadio — Audio streaming and radio broadcasting platform
Disney+ — Streaming video service with premium content
Recent Developments
(June 2026) Unveiled 2026/27 programming slate featuring 118 original titles for CTV and Crave, with focus on scripted series, live events, and comprehensive FIFA World Cup coverage
(May 2026) Extended long-term CFL broadcast and streaming rights agreement across TSN, RDS, CTV, and Crave through multi-year partnership
(April 2026) Launched 2026 Upfront Digital Offer providing advertisers expanded reach across Crave, Tubi, TSN, RDS, iHeartRadio, and Connected TV ecosystem
(February 2026) Partnership with Shopsense AI expanded shoppable TV offering for advertisers
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