Barrett-Jackson Auction Company — Cyborg Score 8/10
Strong
Collector car auctioneering
Strategic Profile
Barrett-Jackson hosts live collector car auctions in Scottsdale, Arizona; Palm Beach, Florida; Columbus, Ohio; and Las Vegas, Nevada, welcoming hundreds of thousands of attendees per year. Millions of fans watch the action live via television coverage on FYI and HISTORY, as well as on Barrett-Jackson's "All the Cars, All the Time" livestream. The company generates revenue through auction commissions, event experiences, exhibitor partnerships, and media distribution.
Cyborg Score Rationale
The 2026 Scottsdale Auction hosted 6,500 bidders who competed for 1,911 No Reserve collectible vehicles that resulted in more than $191 million in auction sales. The company operates a multi-location event platform with strong brand recognition, national television presence, and a demonstrated ability to attract premium vehicles and high-value bidders.
Top Insights
In January 2026, the 2026 Scottsdale Auction generated over $191 million in sales with a 100% sell-through rate across 1,911 vehicles
Barrett-Jackson launched an inaugural Columbus Auction (June 25-27, 2026) at the Ohio Expo Center & State Fairgrounds, expanding its geographic footprint
The company has raised over $150 million for charitable causes since 1971, with that milestone reached at the 2023 Scottsdale Auction
Barrett-Jackson offers VIP Experiences with premium hospitality, exclusive behind-the-scenes access, and offerings including the Luxury Lounge and Craig Jackson's Skybox
Named Competitors
Mecum Auctions — Multi-location collector car auctions with national broadcast presence
RM Sotheby's — Luxury collector car auctions and automotive lifestyle events
Copart — Online vehicle auction platform serving salvage, used car, and specialty vehicle markets
Recent Developments
(January 2026) 2026 Scottsdale Auction generated $191 million in sales with 6,500 bidders competing for 1,911 vehicles and 100% sell-through rate
(June 2026) Inaugural Columbus Auction launched at Ohio Expo Center & State Fairgrounds (June 25-27)
(September 2026) Las Vegas Auction scheduled for September 10-12, 2026 at Las Vegas Convention Center
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