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Amotiv Limited: Business Overview, Financials & Competitive Analysis

Amotiv Limited is engaged in the manufacturing, importation, distribution, and sale of automotive products, primarily for the aftermarket and for fitting accessories to new vehicles. The company was formerly known as ...

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6/ 10Solid

Cyborg Score thesis

Diversified automotive aftermarket play with established brands and multi-geographic footprint, delivering resilient cash returns...

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Industry Automotive Aftermarket & Accessories
1 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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Amotiv Limited Overview

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Amotiv Limited is engaged in the manufacturing, importation, distribution, and sale of automotive products, primarily for the aftermarket and for fitting accessories to new vehicles. The company was formerly known as GUD Holdings Limited and changed its name to Amotiv Limited in June 2024. The company owns a portfolio of over 50 trusted automotive brands serving Australia and New Zealand.

Strategic Profile

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The name marks a pivotal moment in the company's journey, signifying its evolution back to a dedicated automotive pure play group. The Company's divisions include 4WD Accessories and Trailering; Lighting, Power and Electrical; and Powertrain and Undercar, encompassing brands such as Hayman Reese, Projecta, Ryco Filters, Narva, and Wesfil. The company leverages strong market positions and disciplined cost management to drive long-term shareholder returns.

Competitive Landscape

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Amotiv competes in the fragmented automotive aftermarket and accessories sector, primarily serving Australia and New Zealand. Key direct competitors include other automotive parts and accessories distributors in the region. The company's competitive advantage derives from its portfolio of established brands (Ryco, Wesfil, Narva, Hayman Reese, Projecta) and multi-segment approach spanning filters, lighting, electrical, and accessories.

Industry Context

Amotiv Limited operates in Automotive Aftermarket & Accessories.

Key facts

Founded: 1958 · Headquarters: South Melbourne, Victoria, Australia · Employees: 1,900+

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Amotiv Limited.

  • Recently completed strategic portfolio shift toward pure-play automotive aftermarket focus, evidenced by June 2024 name change from GUD Holdings to Amotiv
  • Operates 50+ trusted brands across three complementary segments (4WD/trailering, lighting/electrical, powertrain/undercar) serving Australia and New Zealand
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Recent developments

Material events tracked by the AskCyborg corpus.

  • Feb 2026H1 FY26 results announcement delivered solid result in challenging environment leveraging strong market positions
  • Feb 2026Interim dividend declared, payable March 11, 2026
  • +1 moreTrack every material event for Amotiv Limited as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

GUD Holdings (post-restructure) competitorsFragmented sector with regional competitors→

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Industry context

Amotiv Limited operates in Automotive Aftermarket & Accessories. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Amotiv Limited do?+
Amotiv Limited is engaged in the manufacturing, importation, distribution, and sale of automotive products, primarily for the aftermarket and for fitting accessories to new vehicles. The company was formerly known as ...
What is Amotiv Limited's Cyborg Score?+
Amotiv Limited has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Amotiv Limited's main competitors?+
Named competitors include GUD Holdings (post-restructure) competitors. The full competitive landscape is in the AskCyborg report.
How can I get the full Amotiv Limited research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Amotiv Limited research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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