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Alamy Limited: Business Overview, Financials & Competitive Analysis

Alamy Limited scores 7/10 on the AskCyborg Cyborg Score (Solid). Established market leader in premium stock content licensing with a sustainable contributor-based model and global reach, but faces intensity from digital-first competitors in an evolving visual content landscape. Alamy holds strong market positioning as a macrostock leader with 140+ million assets and diverse revenue streams. However, lack of recent major.

What is Alamy Limited's industry? Alamy Limited (alamy.com) operates in Media and Entertainment. AskCyborg classifies Alamy Limited under Media and Entertainment in its company registry.

Alamy is the world's largest online photo agency for stock, video and live news. The British privately owned stock photography agency, launched in September 1999, is an online supplier of stock images, videos, and oth...

7/ 10Solid

Cyborg Score thesis

Established market leader in premium stock content licensing with a sustainable contributor-based model and global reach, but...

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Industry Media and Entertainment
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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Analyst-debate audio for Alamy Limited

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What's in This Report
Alamy Limited OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Alamy Limited Overview

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Alamy is the world's largest online photo agency for stock, video and live news. The British privately owned stock photography agency, launched in September 1999, is an online supplier of stock images, videos, and other image material. The platform serves designers, marketers, publishers and other creative professionals globally.

Strategic Profile

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Alamy operates as a macrostock/midstock category service where each image license is sold under a separate agreement rather than subscription-based models. Content comes from agencies and independent photographers, or is collected from news archives, museums, national collections, and public domain content. The company was acquired by PA Media Group in February 2020.

Competitive Landscape

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Top competitors include Getty Images, Freepik and Shutterstock. Alamy differentiates through its macrostock model and diverse, user-sourced catalog versus subscription-driven microstock platforms. The company emphasizes authentic, human-created content in response to AI-generated image competition.

Industry Context

Alamy Limited operates in Media and Entertainment.

Key facts

Founded: 1999 · Headquarters: Abingdon, United Kingdom · Employees: 1,300+ · Revenue: $35M · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Alamy Limited.

  • Over 140 million assets with 60,000+ photographers and 600 agencies sourcing content globally provides deep inventory moat against microstock competitors
  • Macrostock pricing model ($20-$200+ per image) versus microstock alternatives drives higher per-transaction value and contributor payouts (40-50%), creating loyalty advantage
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Recent developments

Material events tracked by the AskCyborg corpus.

  • 2025Alamy India designated as Centre of Excellence within the business reflecting growth in India operations
  • 2025Launch of Alamy Media Scholarship program as part of community engagement initiatives
  • +1 moreTrack every material event for Alamy Limited as it happens. Explore monitoring →
Get alerted when Alamy Limited has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Getty ImagesPremium royalty-free and rights-managed stock imagery→ShutterstockSubscription-based stock photography and video licensing→FreepikFreemium and premium stock graphics and photography→iStockMicrostock photography and video platform→

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Industry context

Alamy Limited operates in Media and Entertainment. See how the rest of the sector scores on the Cyborg framework.

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Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does Alamy Limited do?+
Alamy is the world's largest online photo agency for stock, video and live news. The British privately owned stock photography agency, launched in September 1999, is an online supplier of stock images, videos, and oth...
What is Alamy Limited's Cyborg Score?+
Alamy Limited has a Cyborg Score of 7/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Alamy Limited's main competitors?+
Named competitors include Getty Images, Shutterstock, Freepik, iStock. The full competitive landscape is in the AskCyborg report.
How can I get the full Alamy Limited research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Alamy Limited research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Media and Entertainment research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7Sun TV Network Limited6Nine Entertainment Co. Holdings6Zee Entertainment Enterprises Limited5Network18 Media & Investments Limited5NZME Limited5Warner Bros. Discovery, Inc.5Shutterstock, Inc.