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ADLPartner SA (Dékuple): Business Overview, Financials & Competitive Analysis

Dékuple (formerly ADLPartner) is a European specialist in data marketing and consulting. For fiscal 2024, the group reported revenue of €218 million (up 9.1%) and net income of €10.1 million. The company operates an a...

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6/ 10Solid

Cyborg Score thesis

Undervalued digital marketing consolidator with strategic European footprint, but requires earnings...

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Industry Digital Marketing Services & Data Consulting
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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ADLPartner SA (Dékuple) Overview

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Dékuple (formerly ADLPartner) is a European specialist in data marketing and consulting. For fiscal 2024, the group reported revenue of €218 million (up 9.1%) and net income of €10.1 million. The company operates an acquisition-driven growth strategy across digital marketing, customer loyalty, subscriptions, and insurance sectors.

Strategic Profile

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Historically centered on France, Dékuple pursues active international expansion through targeted acquisitions in Europe, with presence in Germany, Netherlands, Spain, and Portugal. The group structures activities around marketing and communications supported by data analysis, with core expertise in data strategy consulting, CRM, and digital marketing.

Competitive Landscape

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Dékuple competes in the fragmented European digital marketing services and data consulting space against larger integrated agencies (Publicis, Havas), pure-play digital specialists (IPG, Omnicom), and niche data/CRM boutiques. Its differentiation relies on data-centric advisory, vertical expertise in subscriptions/loyalty, and European geographic diversification.

Industry Context

ADLPartner SA (Dékuple) operates in Digital Marketing Services & Data Consulting.

Key facts

Founded: 1972 · Headquarters: Montreuil, France · Revenue: €218M · Market cap: €101.29M

What the analysts stress-tested

The top findings that survived the multi-agent debate for ADLPartner SA (Dékuple).

  • Aggressive acquisition strategy: acquired Ividence (native advertising), AWE (B2B), Reech (influencer marketing), Brainsonic (engagement), Le Nouveau Bélier (retail), and Coup de Poing (loyalty)
  • Market cap of €101.29 million indicates small-cap status with limited analyst coverage
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Recent developments

Material events tracked by the AskCyborg corpus.

  • September 2024Acquired Coup de Poing, a customer loyalty agency
  • September 2023Majority stake in Le Nouveau Bélier, retail-focused communications agency
  • +1 moreTrack every material event for ADLPartner SA (Dékuple) as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Digital Marketing ServicesGlobal integrated communications and digital marketing→CRM and Loyalty SolutionsCustomer data and marketing solutions→Digital Transformation ConsultingGlobal professional services and digital consulting→

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Industry context

ADLPartner SA (Dékuple) operates in Digital Marketing Services & Data Consulting. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does ADLPartner SA (Dékuple) do?+
Dékuple (formerly ADLPartner) is a European specialist in data marketing and consulting. For fiscal 2024, the group reported revenue of €218 million (up 9.1%) and net income of €10.1 million. The company operates an a...
What is ADLPartner SA (Dékuple)'s Cyborg Score?+
ADLPartner SA (Dékuple) has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are ADLPartner SA (Dékuple)'s main competitors?+
Named competitors include Digital Marketing Services, CRM and Loyalty Solutions, Digital Transformation Consulting. The full competitive landscape is in the AskCyborg report.
How can I get the full ADLPartner SA (Dékuple) research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the ADLPartner SA (Dékuple) research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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