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ActiveCampaign: Business Overview, Financials & Competitive Analysis

ActiveCampaign scores 7/10 on the AskCyborg Cyborg Score (Solid). Strong AI-first product momentum and market leadership in SMB marketing automation offset slower growth and retention headwinds, positioning ActiveCampaign for stable value capture rather than hypergrowth. Strengths in SMB-focused positioning, AI-led product momentum, and selective geographic expansion are accompanied by slower growth indicators and pricing dynamics that may pressure retention, suggesting.

What is ActiveCampaign's industry? ActiveCampaign (activecampaign.com) operates in Advertising and Marketing. AskCyborg classifies ActiveCampaign under Advertising and Marketing in its company registry.

ActiveCampaign is a provider of intelligence-driven marketing and sales automation services that helps businesses make meaningful connections with customers through its customer experience automation (CXA) platform, o...

7/ 10Solid

Cyborg Score thesis

Strong AI-first product momentum and market leadership in SMB marketing automation offset slower growth and retention headwinds,...

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Industry Advertising and Marketing
6 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 12, 2026
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What's in This Report
ActiveCampaign OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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ActiveCampaign Overview

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ActiveCampaign is a provider of intelligence-driven marketing and sales automation services that helps businesses make meaningful connections with customers through its customer experience automation (CXA) platform, offering marketing automation, email marketing, transactional email, sales automation, and CRM with a personalized, automation-first approach. The company has raised roughly $360M in venture funding and has grown to more than 800 employees across offices in North America, Europe, and Latin America.

Strategic Profile

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ActiveCampaign is repeatedly cited as a leader for SMB-focused marketing automation with G2 2026 seasonal Leader placements and a very large installed base reflected in G2's 2026 Best Software lists. Recent strategic moves include the launch of Active Intelligence in 2025 and the Hilos acquisition to add native WhatsApp automation, indicating sustained investment in AI and channel breadth.

Competitive Landscape

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ActiveCampaign sits between simple email tools like Mailchimp and full-scale marketing clouds like HubSpot or Marketo, offering more sophisticated automation and segmentation than lightweight email service providers while remaining more accessible and affordable for SMB and mid-market use cases; it typically wins against HubSpot on automation flexibility and per-contact pricing at lower tiers.

Industry Context

ActiveCampaign operates in Advertising and Marketing.

Key facts

Founded: 2003 · Headquarters: Chicago, US · Employees: 846 · Revenue: $189.5M

What the analysts stress-tested

The top findings that survived the multi-agent debate for ActiveCampaign.

  • Active Intelligence launched in 2025, Hilos acquisition added WhatsApp automation, and new geographic hubs opened in Kraków with Costa Rica expansion signaling product innovation and geographic scaling efforts.
  • Over 180,000 customers in 170+ countries use ActiveCampaign, with the platform powering billions of automated interactions each week.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • March 2026Launched Active Intelligence AI platform that acts rather than just answers, marking first in category innovation
  • February 2026Acquired Feedback Intelligence AI evaluation platform to add analytics capabilities; announced Results Guarantee for new customers
  • +1 moreTrack every material event for ActiveCampaign as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

HubSpotAll-in-one CRM and marketing platform for enterprises→KlaviyoEmail and SMS marketing platform for ecommerce→BrazeEnterprise customer engagement platform with marketing automation and omnichannel orchestration→IterableGrowth marketing platform for sophisticated omnichannel automation and customer journeys→PardotEnterprise B2B marketing automation platform for lead generation and nurturing→MarketoEnterprise marketing automation and lead management platform→

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Industry context

ActiveCampaign operates in Advertising and Marketing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does ActiveCampaign do?+
ActiveCampaign is a provider of intelligence-driven marketing and sales automation services that helps businesses make meaningful connections with customers through its customer experience automation (CXA) platform, o...
What is ActiveCampaign's Cyborg Score?+
ActiveCampaign has a Cyborg Score of 7/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are ActiveCampaign's main competitors?+
Named competitors include HubSpot, Klaviyo, Braze, Iterable. The full competitive landscape is in the AskCyborg report.
How can I get the full ActiveCampaign research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the ActiveCampaign research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Advertising and Marketing research

Companies in the same sector and named competitors, ranked by Cyborg Score.

8HubSpot8Klaviyo, Inc.7Braze, Inc.