The company's new mission is to be the trusted growth partner for the world's leading brands, helping them navigate change, capture opportunity and deliver growth. WPP is reorganizing into four operating units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions, operating across regional markets including North America, Latin America, EMEA, and Asia-Pacific.
Cyborg Score Rationale
WPP faces ongoing structural challenges and client losses with slow AI adoption, though it has manageable debt and cost-cutting measures in place. The new Elevate28 strategy plans to stabilize the business in 2026, build momentum in 2027, and deliver accelerated growth from 2028 supported by £500m in cost savings.
Top Insights
Like-for-like revenue less pass-through costs declined 5.4% in 2025 and is expected to decline mid- to high-single digits in H1 2026
Elevate28 strategy targets £500m in annual cost savings by 2028 to fund reinvestment in high-growth areas
New business momentum improved in late 2025 and early 2026, with major client wins exceeding prior year totals
Competitive advantages include data-driven marketing capabilities, integrated media/data/creative/technology via WPP Open, and global scale with established client relationships
Named Competitors
Publicis Groupe — French multinational advertising and communications company
Omnicom Group — American advertising and media conglomerate
Dentsu Group — Japanese advertising and communications company
Interpublic Group — American advertising and marketing services company
Recent Developments
(February 2026) Announced Elevate28 strategic overhaul abandoning traditional holding company model with four new regional operating units
(February 2026) Targeting £500m in annualized cost savings with estimated £250m gross run-rate savings by year-end 2026
(Q4 2025) Improved new business momentum with client wins exceeding prior year total by February 2026
(January 2026) Appointed Cindy Rose as new Chief Executive to lead transformation strategy
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