Tubular Labs, Inc. — Cyborg Score 7/10

Strong
Social video analytics and intelligence platforms

Strategic Profile

Tubular Labs was acquired by Chartbeat in March 2023 and now operates as one of four product lines within Chartbeat, Inc., alongside Chartbeat, Lineup, and FatTail. The company is trusted by major brands and is the only company that is both a member of the YouTube Measurement Program and a Facebook Measurement Partner.

Cyborg Score Rationale

With $24.8M in annual revenue (2026), 88 employees as of April 2026, and access to 7.5 billion videos across 100,000+ categories and 15,000+ creators, Tubular demonstrates solid market traction and data scale. Post-acquisition integration within Chartbeat's portfolio enhances distribution and platform leverage.

Top Insights

  • Only solution providing unified view across YouTube, Instagram, Facebook, Twitch with presence across US, UK, Ukraine, and Singapore
  • AI and machine learning engine analyzing 7.5B+ videos with 100K+ categories to detect emerging trends before mainstream adoption
  • Launched Audience Ratings data in February 2024 to deepen social video measurement and audience analytics offerings
  • Partnership with Pearpop connects Amazon and Walmart buying habits with social video viewership data

Named Competitors

  • Brandwatch — Social listening and analytics platform
  • Hootsuite — Social media management and analytics platform
  • Agorapulse — Social media management and analytics tool

Recent Developments

  • (February 2024) Launched Audience Ratings data to enhance social video measurement capabilities
  • (March 2023) Acquired by Chartbeat, Inc. to integrate into broader editorial and revenue analytics suite
  • (June 2016) Raised $10M in equity funding

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