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Sinclair, Inc.: Business Overview, Financials & Competitive Analysis

Sinclair, Inc. scores 4/10 on the AskCyborg Cyborg Score (Mixed). Traditional broadcast media player with market-leading local station portfolio facing structural industry headwinds but executing strategic review to unlock value and drive consolidation. Sinclair projects adjusted EBITDA for fiscal year 2026 to range between $700 million and $740 million, indicating strong confidence in operational strategies. However, the company's revenue is.

What is Sinclair, Inc.'s industry? Sinclair, Inc. (sbgi.net) operates in Broadcast Television & Media. AskCyborg classifies Sinclair, Inc. under Broadcast Television & Media in its company registry.

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. With 185 full-power stations across 86 markets, Sinclair reaches approximately 40% of U.S. households and o...

4/ 10Mixed

Cyborg Score thesis

Traditional broadcast media player with market-leading local station portfolio facing structural industry headwinds but executing...

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Industry Broadcast Television & Media
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Analyst-debate audio for Sinclair, Inc.

AskCyborg analysts argue the bull and bear cases for Sinclair, Inc. across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
Sinclair, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Sinclair, Inc. Overview

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Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. With 185 full-power stations across 86 markets, Sinclair reaches approximately 40% of U.S. households and owns diverse media assets including affiliations with major national broadcasters such as Fox, ABC, CBS, and NBC, as well as ownership of the Tennis Channel and stakes in Marquee Sports Network and YES Network.

Strategic Profile

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Sinclair announced a comprehensive strategic review of its Broadcast business with record financial performance, intending to evaluate value-enhancing opportunities including acquisitions, strategic partnerships, and business combinations. The company is simultaneously evaluating separating its Ventures division through spin-off or other transactions to unlock distinct growth profiles.

Competitive Landscape

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Sinclair is the second-largest television station operator in the United States by number of stations after Nexstar Media Group, and is the largest owner of stations affiliated with Fox, NBC, CBS, ABC, MyNetworkTV, The CW, and The CW Plus. The competitive landscape centers on consolidation in traditional broadcasting as the industry adapts to streaming and digital distribution.

Industry Context

Sinclair, Inc. operates in Broadcast Television & Media.

Key facts

Founded: 1971 · Headquarters: Hunt Valley, Maryland, US · Revenue: $3.34B · Market cap: $1.05B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Sinclair, Inc..

  • FY26 EBITDA guidance of $700-740M demonstrates operational confidence despite revenue pressures
  • Q4 2025 revenue of $836M down 16.7% YoY but full-year guidance of $3.47B came only 0.8% below analyst estimates
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Recent developments

Material events tracked by the AskCyborg corpus.

  • August 2025Sinclair launched comprehensive strategic review of broadcast business with authorization to pursue acquisitions, partnerships, and spin-off evaluation
  • February 2026Wells Fargo raised price target to $17.00; Benchmark Co. raised to $30.00 with buy rating
  • +1 moreTrack every material event for Sinclair, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Broadcast Television Network OperatorLargest U.S. TV station operator→Sports & Entertainment ContentRegional broadcaster with sports focus→Digital Media & StreamingTraditional media with streaming pivot→

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Industry context

Sinclair, Inc. operates in Broadcast Television & Media. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Sinclair, Inc. do?+
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. With 185 full-power stations across 86 markets, Sinclair reaches approximately 40% of U.S. households and o...
What is Sinclair, Inc.'s Cyborg Score?+
Sinclair, Inc. has a Cyborg Score of 4/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Sinclair, Inc.'s main competitors?+
Named competitors include Broadcast Television Network Operator, Sports & Entertainment Content, Digital Media & Streaming. The full competitive landscape is in the AskCyborg report.
How can I get the full Sinclair, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Sinclair, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Broadcast Television & Media research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7Nexstar Media Group, Inc.