Salem Media Group, Inc. — Cyborg Score 3/10

Challenged
Broadcasting & Digital Media (Christian/Conservative Niche)

Strategic Profile

The company operates through three segments: Broadcast, Digital Media, and Publishing, owning and operating 32 FM radio stations and 69 AM radio stations. Salem provides Christian, conservative, and investing content through digital platforms including BibleStudyTools.com, Crosswalk.com, Townhall.com, HotAir.com, and RedState.com, as well as through the Salem Podcast Network.

Cyborg Score Rationale

The stock trades at a 52-week low of $0.396, down significantly from its $2.09 high. The company faces declining market valuation and negative technical indicators, though it maintains market position in niche Christian/conservative media with established audience reach and diversified revenue streams.

Top Insights

  • Market capitalization as of January 8, 2026 is approximately $12.6M, indicating severe compression from historical valuations.
  • The company employs 1,292 people across its broadcast, digital, and publishing operations.
  • Salem operates an extensive digital portfolio including ChristianJobs.com, SermonSpice.com, and publishing services through Xulon Press and Mill City Press for conservative and Christian authors.
  • Recent developments include extensions of key talent like Joe Piscopo and expansion of the Salem Radio Network weekday lineup with political voices.

Named Competitors

  • Radio Broadcasting — Largest radio broadcaster in US with diversified formats
  • Radio Broadcasting — Regional radio broadcaster with local focus
  • Radio Broadcasting — Private equity-backed broadcaster with national scale
  • Digital Media & Publishing — Diversified media with publishing and broadcast assets

Recent Developments

  • (December 2025) Extended Joe Piscopo's talent agreement for two years
  • (December 2025) Announced expansion of Salem Radio Network weekday lineup with Scott Jennings and Alex Marlow
  • (November 2025) Added That KEVIN Show to Salem Radio Network
  • (October 2025) Acquired Jim Fink's suite of investment advisory products

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