Rent-A-Center, Inc.: Business Overview, Financials & Competitive Analysis
Rent-A-Center, Inc. scores 5/10 on the AskCyborg Cyborg Score (Mixed). Stable but challenged market position with strong cash generation offsetting structural margin pressures and secular retail sector headwinds. As of March 2026, market cap stood at $1.11B, declining 36% from January 2025 to December 2025. TTM revenue as of May 2026 is $4.24B, indicating stable operations despite valuation pressure. Despite.
What is Rent-A-Center, Inc.'s industry? Rent-A-Center, Inc. (rentacenter.com) operates in Retail Stores and Shopping Centers. AskCyborg classifies Rent-A-Center, Inc. under Retail Stores and Shopping Centers in its company registry.
Rent-A-Center (now operating as Upbound Group, Inc.) is a lease-to-own provider with over 1,900 locations serving roughly 1.5 million customers annually since its founding in 1973. The company provides access to high-...
Cyborg Score thesis
Stable but challenged market position with strong cash generation offsetting structural margin pressures and secular retail...
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Get Current Report FreeRent-A-Center, Inc. Overview
Pro stress-test →Rent-A-Center (now operating as Upbound Group, Inc.) is a lease-to-own provider with over 1,900 locations serving roughly 1.5 million customers annually since its founding in 1973. The company provides access to high-quality, durable products including furniture, appliances, consumer electronics, and computers via flexible lease-purchase agreements with no long-term debt obligation.
Strategic Profile
Pro stress-test →Strategic initiatives include the Acima acquisition (2021) and a 2023 rebrand to Upbound Group, combining technology-driven lease-to-own solutions with core values of respect, empowerment, simplicity, collaboration, and community impact. The company operates as a cash flow machine, targeting underserved consumers seeking flexible financing alternatives to traditional retail credit.
Competitive Landscape
Pro stress-test →The lease-to-own and rental furniture sector includes Aaron's (furniture and electronics rental), Upstart Holdings (digital lending), and traditional retailers with in-store financing programs. Rent-A-Center competes on accessibility for credit-constrained consumers, omnichannel reach, and flexible payment options rather than product selection or brand prestige.
Industry Context
Rent-A-Center, Inc. operates in Retail Stores and Shopping Centers.
Key facts
Founded: 1973 · Headquarters: Plano, US · Employees: Approx. 1,900 store locations · Revenue: $4.24B · Market cap: $1.11B