The loyalty program, Rakuten Super Points, has encouraged cross-use of services in its ecosystem. Technologies developed for Rakuten Mobile are gaining global attention through Rakuten Symphony, whose cloud-native software, OSS and platform solutions are now used by customers around the world, including major telecom operators, with what began as a mission to transform telecommunications in Japan now becoming a global business. The company is actively integrating AI capabilities, including developing in-house large language model (LLM) Rakuten AI 3.0, with approximately 700 billion parameters, to enhance customer experiences.
Rakuten Mobile achieved the first full-year EBITDA profit since entering the mobile carrier business in FY2025. The company demonstrates solid operational momentum with Rakuten Mobile subscriptions reaching 10.01 million as of end of December 2025, with growth driven by increased brand awareness via Rakuten Ecosystem synergies and strong customer acquisition. Strategic initiatives in AI, cloud infrastructure, and fintech position Rakuten for sustained growth, though competitive pressures in e-commerce and mobile require continued investment.
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