OzTAM is jointly and equally owned by the Seven Network (Southern Cross Media Group), the Nine Network (Nine Entertainment) and Network 10 (Paramount ANZ). OzTAM operates separately and independently from all networks and has an independent, non-executive chairman. The company is modernizing its offering through VOZ (Virtual Australia), which became Australia's official trading currency on December 29, 2024, providing de-duplicated, all-screen measurement.
Cyborg Score Rationale
OzTAM holds a monopoly position as Australia's official television ratings provider with deep industry entrenchment across all major broadcasters. The December 2024 launch of VOZ as the official trading currency positions the company at the center of Australia's evolving media measurement landscape. However, the private ownership structure and relatively small footprint ($8.9M revenue, 24 employees) limit scale and visibility.
Top Insights
VOZ (Virtual Australia) became Australia's official trading currency on December 29, 2024, consolidating broadcast TV and BVOD measurement into a single national standard
Streamscape, published quarterly, enables the industry to compare performance across all major platforms including Netflix, Amazon and Disney using common metrics
OzTAM measures ratings from 3,500 homes across five metropolitan markets, with Nielsen contracted to provide underlying measurement services
The media industry uses OzTAM data to help understand viewer behaviour, assist in program development and advertising planning, and measure the performance of television programs, networks and advertising campaigns
Named Competitors
Nielsen//NetRatings — Global media and audience measurement services
Ace Metrix — TV creative effectiveness and audience analytics
Sports Information Services — Sports media ratings and measurement
Recent Developments
(December 2024) VOZ (Virtual Australia) became Australia's official trading currency, consolidating broadcast TV and BVOD measurement
(February 2026) Company continues expansion of Total TV measurement capabilities and cross-platform reporting standards
(April 2026) Streamscape quarterly reporting platform tracks shifting viewing habits across broadcast, BVOD and streaming platforms
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