The group has a share of 25 to 30% of the global salmon and trout market, making it the world's largest company in the sector. Mowi recently entered into a strategic partnership with Skretting/Nutreco for feed production, making Mowi an even better salmon farming company. Smart Farming technologies are being implemented to improve productivity and costs, with a digitalization plan called Mowi 4.0 to transform the value chain.
Cyborg Score Rationale
Mowi reported record-high revenues of EUR 1.59 billion and operational EBIT of EUR 213 million in Q4 2025, ending the year by setting multiple new records. The company's vertically-integrated model, market dominance, and sustainability leadership create competitive moats, though commodity pricing pressures and regulatory challenges in aquaculture remain headwinds.
Top Insights
Record 2025 financial performance with EUR 1.59B Q4 revenue and EUR 213M operational EBIT demonstrates pricing power despite commodity pressures
Full vertical integration from genetics to consumer products creates sustainable competitive advantages and pricing control throughout value chain
Strategic Skretting partnership enhances feed efficiency and positions Mowi as more integrated value-chain player
Ranked #1 sustainable protein producer by Coller FAIRR Index three consecutive years, differentiating brand amid growing ESG investor demand
Named Competitors
Cermaq — Global salmon farming and seafood company
Salmar — Norwegian salmon farming and processing
LEROY Seafood — Salmon farming and value-added seafood
Recent Developments
(December 2025) Strategic partnership with Skretting/Nutreco for feed formulation and production
(May 2025) Launch of Norwegian Salmon Fjord Burgers at select Sam's Club stores in US
(2025) Achieved record full-year revenues and EBIT, continuing multi-year growth trajectory
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