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Makro Atacadista SA (Makro do Brasil): Business Overview, Financials & Competitive Analysis

Makro Atacadista SA (Makro do Brasil) scores 3/10 on the AskCyborg Cyborg Score (Challenged). Legacy cash-and-carry operator in steep decline, no longer a competitive force in Brazil's wholesale market. Makro's Brazil operations have been substantially dismantled due to competitive pressures from larger wholesalers. The company lost significant market share after divesting 30 stores to Carrefour in 2020 and subsequently struggled.

What is Makro Atacadista SA (Makro do Brasil)'s industry? Makro Atacadista SA (Makro do Brasil) (makro.com.br) operates in Consumer Goods and Retail. AskCyborg classifies Makro Atacadista SA (Makro do Brasil) under Consumer Goods and Retail in its company registry.

Makro Atacadista was a popular cash-and-carry wholesaler with stores across Brazil where members enjoyed one-stop shopping on more than 12,000 items. The company was owned by SHV Holdings N.V., one of the Netherlands'...

3/ 10Challenged

Cyborg Score thesis

Legacy cash-and-carry operator in steep decline, no longer a competitive force in Brazil's wholesale...

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Industry Consumer Goods and Retail
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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Analyst-debate audio for Makro Atacadista SA (Makro do Brasil)

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What's in This Report
Makro Atacadista SA (Makro do Brasil) OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Makro Atacadista SA (Makro do Brasil) Overview

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Makro Atacadista was a popular cash-and-carry wholesaler with stores across Brazil where members enjoyed one-stop shopping on more than 12,000 items. The company was owned by SHV Holdings N.V., one of the Netherlands' largest international retailers. However, Makro's Brazil operations have been substantially dismantled.

Strategic Profile

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In 2020, Carrefour acquired 30 Makro cash and carry stores in Brazil, significantly reducing SHV's presence in the country. By concentrating its activities only in the state of São Paulo, Makro became uncompetitive compared to wholesale market leaders Atacadão and Assaí, forcing the owner to divest remaining assets.

Competitive Landscape

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The main Brazilian wholesale chains are Atacadão (owned by Carrefour), Assaí (part of Casino), Fort Atacadista (owned by Grupo Pereira), and Grupo Muffato. Makro's scale and geographic footprint proved insufficient against these larger players, leading to exit strategy.

Industry Context

Makro Atacadista SA (Makro do Brasil) operates in Consumer Goods and Retail.

Key facts

Founded: 1968 · Headquarters: São Paulo, Brazil · Employees: 17000+ · Revenue: R$2 billion (2022 estimate)

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Makro Atacadista SA (Makro do Brasil).

  • (February 2020) Carrefour acquired 30 Makro stores for R$1.95 billion (~€420 million), marking major consolidation in Brazilian wholesale
  • (2022) SHV Holdings attempted to sell remaining 24 Makro stores but faced difficulty attracting buyers due to high asking price
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2020Carrefour agreement to acquire 30 Makro stores across 17 states
  • 2022SHV seeking €394-591 million for remaining 24 stores; no formal buyer interest materialized
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

AtacadãoLeading Brazilian cash-and-carry wholesaler→AssaíMajor Brazilian wholesale operator→Fort AtacadistaBrazilian wholesale competitor→

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Industry context

Makro Atacadista SA (Makro do Brasil) operates in Consumer Goods and Retail. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Makro Atacadista SA (Makro do Brasil) do?+
Makro Atacadista was a popular cash-and-carry wholesaler with stores across Brazil where members enjoyed one-stop shopping on more than 12,000 items. The company was owned by SHV Holdings N.V., one of the Netherlands'...
What is Makro Atacadista SA (Makro do Brasil)'s Cyborg Score?+
Makro Atacadista SA (Makro do Brasil) has a Cyborg Score of 3/10 (Challenged). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Makro Atacadista SA (Makro do Brasil)'s main competitors?+
Named competitors include Atacadão, Assaí, Fort Atacadista. The full competitive landscape is in the AskCyborg report.
How can I get the full Makro Atacadista SA (Makro do Brasil) research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Makro Atacadista SA (Makro do Brasil) research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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