Kontoor Brands, Inc.: Business Overview, Financials & Competitive Analysis
Kontoor Brands, Inc. scores 5/10 on the AskCyborg Cyborg Score (Mixed). Kontoor presents a value opportunity with strong Wrangler momentum but faces execution risks integrating Helly Hansen and managing tariff headwinds in 2026. Tariff risks loom large with management projecting a $135 million impact in 2026. Recent revenue gains are offset by declining profitability and cash flow post-Helly Hansen acquisition.
What is Kontoor Brands, Inc.'s industry? Kontoor Brands, Inc. (kontoorbrands.com) operates in Apparel, Accessories & Luxury Goods. AskCyborg classifies Kontoor Brands, Inc. under Apparel, Accessories & Luxury Goods in its company registry.
Kontoor Brands is a global lifestyle apparel company with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®, with 13,200 employees globally and $2.6 billion in annual revenue. The company...
Cyborg Score thesis
Kontoor presents a value opportunity with strong Wrangler momentum but faces execution risks integrating Helly Hansen and...
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Get Current Report FreeKontoor Brands, Inc. Overview
Pro stress-test →Kontoor Brands is a global lifestyle apparel company with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®, with 13,200 employees globally and $2.6 billion in annual revenue. The company acquired Helly Hansen in February 2025, expanding beyond its core denim competency into outdoor and workwear segments. In Q3 2025, the company reported revenues of $853.2 million, up 27.3% year on year.
Strategic Profile
Pro stress-test →Wrangler brand shows robust growth and market share gains, but Lee's revenues are falling, with 2026 expected to be a transition year. Helly Hansen's integration has boosted revenue but delivered minimal profitability, with segment margins at just 1.5% versus Wrangler's 23%. The company maintains robust cash flow, a 3.43% dividend yield, and a clear plan positioning for margin and earnings growth.
Competitive Landscape
Pro stress-test →Primary competitors include V.F. Corporation, Levi Strauss & Co., Oxford Industries, Gildan Activewear, and G-III Apparel Group. Kontoor maintains a differentiated position through its premium Wrangler brand heritage and recent expansion into performance workwear via Helly Hansen, competing across denim, casual wear, and technical outdoor segments.
Industry Context
Kontoor Brands, Inc. operates in Apparel, Accessories & Luxury Goods.
Key facts
Founded: 2018 · Headquarters: Greensboro, NC, USA · Employees: 13,200 · Revenue: $2.6B · Market cap: $3.75B