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JAKKS Pacific, Inc.: Business Overview, Financials & Competitive Analysis

JAKKS Pacific is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. The company is a multi-product line, multi-bra...

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5/ 10Mixed

Cyborg Score thesis

Mature toy company navigating revenue headwinds while strategically pivoting toward high-growth pop culture and anime markets...

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Industry Toys and Consumer Products / Entertainment Merchandising
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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JAKKS Pacific, Inc. Overview

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JAKKS Pacific is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. The company is a multi-product line, multi-brand toy company that designs, produces, markets, sells and distributes toys and related kid-targeted consumer products, including kids indoor and outdoor furniture, costumes and various product lines in the sporting goods and home furnishings space, with products divided into two segments: Toys/Consumer Products and Costumes.

Strategic Profile

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JAKKS launched a global anime, manga, and digital creator platform on February 23, 2026, and announced a partnership with Crunchyroll to design, manufacture, market, and sell a wide toy, cosplay, and collectibles lineup. The company maintains master toy partnerships with major entertainment franchises including Universal, Nintendo, and Illumination, with a new Super Mario Galaxy Movie toy line arriving in April 2026.

Competitive Landscape

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JAKKS competes with major toy manufacturers including Mattel, KidKraft, Wham-O, Giochi Preziosi, and HearthSong. The company differentiates through entertainment licensing partnerships, proprietary brands like Disguise and Charming, and emerging focus on anime/manga collectibles targeting passionate fan communities.

Industry Context

JAKKS Pacific, Inc. operates in Toys and Consumer Products / Entertainment Merchandising.

Key facts

Founded: 1995 · Headquarters: Santa Monica, California · Employees: 680 · Revenue: $570.7M (FY 2025) · Market cap: $192M

What the analysts stress-tested

The top findings that survived the multi-agent debate for JAKKS Pacific, Inc..

  • Major strategic pivot into anime/manga collectibles with Crunchyroll partnership covering multiple premium anime properties launching in 2026-2027.
  • Despite 17% revenue decline in 2025, company achieved highest gross margins in 15 years (32.4%), indicating improved operational efficiency.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Launched global anime, manga, and digital creator platform with Disguise Inc., anchored by Crunchyroll and hololive partnerships
  • February 2026Renewed master toy partnership with Universal/Nintendo for Super Mario Galaxy Movie collection launching April 2026
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Action Figures & DollsGlobal toy leader with Hot Wheels, Barbie, and Fisher-Price brands→Kids Furniture & CostumesChildren's furniture and toy storage solutions→Sports EquipmentFrisbees, boomerangs, and outdoor recreational toys→CollectiblesJapanese toys, figures, and entertainment merchandise→

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Industry context

JAKKS Pacific, Inc. operates in Toys and Consumer Products / Entertainment Merchandising. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does JAKKS Pacific, Inc. do?+
JAKKS Pacific is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. The company is a multi-product line, multi-bra...
What is JAKKS Pacific, Inc.'s Cyborg Score?+
JAKKS Pacific, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are JAKKS Pacific, Inc.'s main competitors?+
Named competitors include Action Figures & Dolls, Kids Furniture & Costumes, Sports Equipment, Collectibles. The full competitive landscape is in the AskCyborg report.
How can I get the full JAKKS Pacific, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the JAKKS Pacific, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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