The company operates three main segments: urban furniture (50.8% of sales, including bus shelters and kiosks with 629,737 advertising surfaces), transportation (35.3%, with 340,848 surfaces across 157 airports and transit systems), and billboards (13.9%, with 121,226 surfaces primarily in Europe). JCDecaux is expanding its competitive advantage through innovative solutions like 360 Footprint, which measures the environmental, economic and social footprint of campaigns.
Cyborg Score Rationale
The company has a market cap of €3.58B and a strong EBITDA margin of 35.70%. Market leadership in outdoor advertising with global scale and recent ESG initiatives position it well, though the traditional advertising sector faces secular headwinds from digital disruption.
Top Insights
JCDecaux is the number one outdoor advertising company in Europe, present in 23 EU countries representing almost 55% of its workforce.
The company is also number one worldwide for self-service bicycle rentals, providing an additional revenue stream.
JCDecaux is expanding its 360 Footprint sustainability measurement tool internationally to Brazil, Italy and Germany with further markets planned for 2026.
Recent earnings beat expectations with 0.35 EUR per share vs 0.23 EUR estimated, with forward guidance of 0.75 EUR for the next half-year.
Named Competitors
Outdoor Advertising — Global outdoor media company, primary international competitor
Recent Developments
(February 2026) International rollout of 360 Footprint environmental impact measurement tool across Brazil, Italy, Germany and additional markets
(2025) 360 Footprint analyzed over 235 campaigns for nearly 50 major advertisers including LVMH, L'Oréal, and Kering
(September 2022) Completed transition to JCDecaux SE (European Company) status to strengthen European governance
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