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Hennes & Mauritz AB: Business Overview, Financials & Competitive Analysis

Hennes & Mauritz AB scores 6/10 on the AskCyborg Cyborg Score (Solid). Profitable fashion giant with solid fundamentals navigating cautious consumer demand and store optimization. H&M delivered TTM revenue of $23.402B as of February 28, 2026, representing a 5.51% year-over-year increase. The company achieved its operating profit margin target of over 10% (January 2026). However, sales in local currencies decreased.

What is Hennes & Mauritz AB's industry? Hennes & Mauritz AB (hm.com) operates in Apparel and Footwear. AskCyborg classifies Hennes & Mauritz AB under Apparel and Footwear in its company registry.

Hennes & Mauritz is a global multibrand fashion conglomerate that was founded in 1947. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. The company operates around 4,200 stor...

6/ 10Solid

Cyborg Score thesis

Profitable fashion giant with solid fundamentals navigating cautious consumer demand and store...

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Industry Apparel and Footwear
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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What's in This Report
Hennes & Mauritz AB OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Hennes & Mauritz AB Overview

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Hennes & Mauritz is a global multibrand fashion conglomerate that was founded in 1947. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. The company operates around 4,200 stores globally, of which the bulk are H&M brand stores.

Strategic Profile

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Its flagship H&M brand accounts for most of the revenue, but the newer brands (COS, &Other Stories, Monki, Weekday, and Arket) are growing a bit faster. Around 66% of revenue is generated in Europe and Africa, 12% in Asia and Oceania, and 22% in North and South America. The retailer achieved its long-held goal of hitting an operating profit margin of over 10% through tight cost controls and upgraded collections (January 2026).

Competitive Landscape

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H&M commands low-single-digit market share in a fragmented global apparel market. Key competitors include Adidas and Truworths International. The company faces competition from both established fast-fashion retailers and emerging direct-to-consumer digital brands.

Industry Context

Hennes & Mauritz AB operates in Apparel and Footwear.

Key facts

Founded: 1947 · Headquarters: Stockholm, Sweden · Revenue: $23.4B · Market cap: $27.3B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Hennes & Mauritz AB.

  • Growth is set to slow after H&M beat profit expectations for a third consecutive quarter (January 2026).
  • Good cost control and improved gross margin contributed to strengthened profitability in Q1 2026 despite cautious consumption and large currency translation effects.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • March 2026Q1 2026 showed improved profitability from cost control and margin gains, though local currency sales declined 1% and store count fell 4% year-over-year.
  • January 2026Operating profit of 6.36 billion kronor exceeded expectations; company achieved long-held operating margin target of over 10%.
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

ZaraFast-fashion competitor with global store network→AdidasSportswear and apparel competitor→PrimarkValue-oriented fashion retailer with strong UK presence→

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Industry context

Hennes & Mauritz AB operates in Apparel and Footwear. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Hennes & Mauritz AB do?+
Hennes & Mauritz is a global multibrand fashion conglomerate that was founded in 1947. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. The company operates around 4,200 stor...
What is Hennes & Mauritz AB's Cyborg Score?+
Hennes & Mauritz AB has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Hennes & Mauritz AB's main competitors?+
Named competitors include Zara, Adidas, Primark. The full competitive landscape is in the AskCyborg report.
How can I get the full Hennes & Mauritz AB research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Hennes & Mauritz AB research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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