Harry & David Holdings: Business Overview, Financials & Competitive Analysis
Harry & David Holdings scores 6/10 on the AskCyborg Cyborg Score (Solid). Established gifting brand with omnichannel reach facing execution challenges under parent company transformation. The company maintains a strong legacy brand with substantial annual revenue (~$486M in 2025), extensive distribution channels, and community goodwill. However, it faces headwinds including modest growth projections (0–5% in 2026), reported layoffs (March 2026).
What is Harry & David Holdings's industry? Harry & David Holdings (harryanddavid.com) operates in Consumer Goods and Retail. AskCyborg classifies Harry & David Holdings under Consumer Goods and Retail in its company registry.
Harry & David is a retailer and producer of fruits, gourmet food products and other gifts products, operating under the Harry & David, Wolferman's and Cushman's brands. Founded in 1934 as a mail-order fruit business, ...
Cyborg Score thesis
Established gifting brand with omnichannel reach facing execution challenges under parent company...
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Get Current Report FreeHarry & David Holdings Overview
Pro stress-test →Harry & David is a retailer and producer of fruits, gourmet food products and other gifts products, operating under the Harry & David, Wolferman's and Cushman's brands. Founded in 1934 as a mail-order fruit business, the company has grown into a primarily online gifting platform with a flagship store in Medford, Oregon. The company was purchased by 1-800-FLOWERS.COM for $142.5 million in 2014.
Strategic Profile
Pro stress-test →The company sells products through direct mail, online, corporate gifting, and in-store channels. Hobby & Leisure is the largest product category, accounting for 59% of total sales in 2025. Harry & David is actively expanding its physical retail presence with recent store openings in Tysons, Virginia and Huntington, New York.
Competitive Landscape
Pro stress-test →Harry & David generated $486M in revenue in 2025 on its main online store. The company competes in the premium gift and specialty food category, facing competition from direct-to-consumer brands (e.g., Wolferman's, Cheryl's Cookies—both sister brands under 1-800-Flowers), traditional retailers, and niche food gifting platforms. As a 1-800-Flowers subsidiary, it benefits from shared logistics and cross-selling with floral and plant offerings.
Industry Context
Harry & David Holdings operates in Consumer Goods and Retail.
Key facts
Founded: 1934 · Headquarters: Medford, Oregon, US · Employees: 1,700–1,900 year-round; 6,000+ seasonal (March 2026) · Revenue: $486M (2025)