H&M generates 66% of revenue in Europe and Africa, with 12% in Asia-Oceania and 22% in North and South America, operating approximately 4,200 stores globally. The company commands low-single-digit market share in a fragmented global apparel market, competing through operational efficiency and multi-brand portfolio diversification.
Cyborg Score Rationale
Market cap of $27.3B with trailing twelve-month revenue of $22.9B demonstrates substantial scale, but sales in local currencies decreased by 1% with around 4% fewer stores at the end of Q1 2026, reflecting near-term headwinds. Operational focus and gross margin discipline provide stabilization.
Top Insights
(Q1 2026) Q1 sales declined 1% in local currencies despite cost control improving profitability above consensus forecast
(January 2026) Full-year 2025 report showed company targeting long-term 10% annual sales growth with margin expansion objectives
Global footprint under pressure: store count reduction of ~4% in Q1 2026 paired with muted sales expectations for 2026
Named Competitors
Adidas — Athletic and lifestyle apparel competitor
Zara — Fast-fashion competitor with vertically integrated model
UNIQLO — Casual apparel retailer with global footprint
Recent Developments
(March 26, 2026) Q1 2026 report: Operating profit SEK 1,203M (2.2% margin) exceeded consensus; net sales up 3% nominally but flat in local currencies with store closures
(March 26, 2026) Management guidance: March 2026 sales expected to increase 1% in local currencies as markdowns and inventory pressures ease
(December 2025) Full-year 2025 report published; company set to announce annual sustainability and governance details in March 2026
(April 21, 2025) Later-stage venture investment in Vestya announced as part of portfolio diversification
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