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GroundTruth (acquired by ZeroToOne.AI): Business Overview, Financials & Competitive Analysis

GroundTruth (acquired by ZeroToOne.AI) scores 7/10 on the AskCyborg Cyborg Score (Strong). Location-data monetization and visit-attribution focus provide defensible positioning in post-cookie advertising; acquisition integration will define next-phase growth. GroundTruth operates a differentiated location-intelligence and performance-marketing platform with proprietary visit-tracking technology. However, recent acquisition by ZeroToOne.AI (March 2026) introduces integration complexity. The company has proven product-market fit with national brands.

What is GroundTruth (acquired by ZeroToOne.AI)'s industry? GroundTruth (acquired by ZeroToOne.AI) (groundtruth.com) operates in Advertising and Marketing. AskCyborg classifies GroundTruth (acquired by ZeroToOne.AI) under Advertising and Marketing in its company registry.

GroundTruth is the leading performance platform that turns location and predictive intelligence into verifiable real-world results. GroundTruth is a media platform that drives in-store visits and other real business r...

7/ 10Strong

Cyborg Score thesis

Location-data monetization and visit-attribution focus provide defensible positioning in post-cookie advertising; acquisition...

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Industry Advertising and Marketing
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Analyst-debate audio for GroundTruth (acquired by ZeroToOne.AI)

AskCyborg analysts argue the bull and bear cases for GroundTruth (acquired by ZeroToOne.AI) across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
GroundTruth (acquired by ZeroToOne.AI) OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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GroundTruth (acquired by ZeroToOne.AI) Overview

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GroundTruth is the leading performance platform that turns location and predictive intelligence into verifiable real-world results. GroundTruth is a media platform that drives in-store visits and other real business results. GroundTruth is now part of ZeroToOne.AI (March 2026).

Strategic Profile

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The platform creates targeted advertising campaigns across all screens using observed real-world consumer behavior, including location and purchase data, to measure how consumers respond and uncover unique insights to optimize marketing efforts. GroundTruth's award-winning location-based ad platform delivers a high return on ad spend by driving visits from target audience segments.

Competitive Landscape

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GroundTruth competes in the location-based targeting and demand-side platform (DSP) market with capabilities including campaign management, geofencing, geotargeting, audience targeting, campaign analytics, real-time analytics, ROI tracking, conversion tracking, attribution modeling, and reporting. Primary competitors include traditional DSPs (The Trade Desk, Xandr), location-tech providers (Foursquare, Facteus), and emerging location-AI platforms.

Industry Context

GroundTruth (acquired by ZeroToOne.AI) operates in Advertising and Marketing.

Key facts

Founded: 2009 (as xAd, rebranded to GroundTruth) · Headquarters: New York, US · Employees: 34,188 followers on LinkedIn

What the analysts stress-tested

The top findings that survived the multi-agent debate for GroundTruth (acquired by ZeroToOne.AI).

  • Proprietary 'Blueprints' technology enables visit measurement and on-premise mobile targeting—core differentiator vs. traditional DSPs
  • Acquisition by ZeroToOne.AI (March 2026) signals consolidation in location-adtech; integration roadmap unclear
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Recent developments

Material events tracked by the AskCyborg corpus.

  • March 2026Acquired by ZeroToOne.AI
  • Q1 2026Leadership transition: Rosie O'Meara promoted to CEO
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

The Trade DeskIndependent DSP for programmatic display and video advertising→FoursquareLocation intelligence and mapping for advertising and analytics→XandrMicrosoft's programmatic advertising platform (formerly AppNexus)→

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Industry context

GroundTruth (acquired by ZeroToOne.AI) operates in Advertising and Marketing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does GroundTruth (acquired by ZeroToOne.AI) do?+
GroundTruth is the leading performance platform that turns location and predictive intelligence into verifiable real-world results. GroundTruth is a media platform that drives in-store visits and other real business r...
What is GroundTruth (acquired by ZeroToOne.AI)'s Cyborg Score?+
GroundTruth (acquired by ZeroToOne.AI) has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are GroundTruth (acquired by ZeroToOne.AI)'s main competitors?+
Named competitors include The Trade Desk, Foursquare, Xandr. The full competitive landscape is in the AskCyborg report.
How can I get the full GroundTruth (acquired by ZeroToOne.AI) research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the GroundTruth (acquired by ZeroToOne.AI) research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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