Gradeup is rebranded as Byju's Exam Prep and caters to students preparing for over 150 exams over 25 exam categories. With 3 crore+ registered aspirants, 2.5 crore downloads & 50,000+ selections, the platform aims to become India's #1 trusted brand for exam preparation. As part of Byju's portfolio, it benefits from integration with Aakash Educational Services and enhanced learning infrastructure.
Cyborg Score Rationale
Gradeup holds a substantial user base (30M+ students) and broad exam coverage (150+ exams), but operates as a subsidiary post-acquisition by Byju's in January 2026. Loss of independent strategic control is a material constraint; however, integration into a billion-dollar edtech parent with proven distribution and technology assets strengthens operational reach and competitive position in India's exam prep market.
Top Insights
Acquired by Byju's in January 2026, transforming Gradeup into a specialized exam-prep vertical (BYJU'S Exam Prep) within a larger edtech ecosystem.
Maintains significant user scale: 30M+ students, 2.5 crore downloads, and focus on 150+ competitive exams across 25 categories including UPSC, GATE, CAT, Bank PO, and defence exams.
Operates mobile-first strategy with live classes, recorded video content, practice tests, and study materials designed to serve price-sensitive Indian market segment.
Competes in fast-growing online competitive exam preparation category; integrated with Byju's other properties (Aakash since May 2021) to capture adjacent market segments.
Named Competitors
Unacademy — Online learning platform for competitive exam preparation and skill courses
Adda247 — India's fastest growing edtech for bank exam and government job preparation
Doubtnut — Video-first learning platform for exam preparation and concept clarity
Vedantu — Online tutoring and live learning platform for K-12 and competitive exams
Recent Developments
(January 2026) Acquired by Byju's for undisclosed amount; rebranded as BYJU'S Exam Prep
(2015) Founded by Sanjeev Kumar, Shobhit Bhatnagar, and Vibhu Bhushan in Noida
Series A funding from Times Internet raised $7 million; total prior funding $10 million
Open the full interactive Gradeup (BYJU'S Exam Prep) report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.