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Brown-Forman Corporation: Business Overview, Financials & Competitive Analysis

Brown-Forman Corporation scores 7/10 on the AskCyborg Cyborg Score (Solid). Defensive consumer staples play with strong international growth optionality and premium brand equity, offering attractive dividend yield amid near-term margin pressures. Brown-Forman's EBITDA is $1.17B with a current EBITDA margin of 30.03%, reflecting strong operational efficiency. The company maintains a stable dividend yield and established brand portfolio, though facing near-term.

What is Brown-Forman Corporation's industry? Brown-Forman Corporation (brown-forman.com) operates in Beverage Manufacturing / Spirits & Alcohol. AskCyborg classifies Brown-Forman Corporation under Beverage Manufacturing / Spirits & Alcohol in its company registry.

Brown-Forman manufactures, distills, bottles, imports, exports, markets, and sells a variety of alcohol beverages including spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink cocktails, r...

7/ 10Solid

Cyborg Score thesis

Defensive consumer staples play with strong international growth optionality and premium brand equity, offering attractive...

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Industry Beverage Manufacturing / Spirits & Alcohol
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Brown-Forman Corporation OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Brown-Forman Corporation Overview

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Brown-Forman manufactures, distills, bottles, imports, exports, markets, and sells a variety of alcohol beverages including spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink cocktails, ready-to-pour products, vodkas, tequilas, gin, brandy, rum, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Woodford Reserve, Old Forester, Gentleman Jack, Herradura, el Jimador, Fords Gin, The Glendronach, Benriach, Glenglassaugh, and Slane brands.

Strategic Profile

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The company operates in the United States, Germany, Australia, the United Kingdom, Canada, France, Mexico, Poland, Brazil, Türkiye, and internationally. Brown-Forman faces near-term headwinds from declining US whiskey sales, health trends, and changing consumer preferences, but international growth and RTD products show promise.

Competitive Landscape

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Brown-Forman competes in the premium spirits market with brands like Jack Daniel's, Woodford Reserve, and Herradura. Main competitors include Diageo, Constellation Brands, and Pernod Ricard. The company leverages its iconic heritage brands and aging whiskey process to maintain competitive positioning, though facing headwinds from shifting consumer preferences.

Industry Context

Brown-Forman Corporation operates in Beverage Manufacturing / Spirits & Alcohol.

Key facts

Founded: 1870 · Headquarters: Louisville, Kentucky · Employees: 5,000 · Market cap: $13.88B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Brown-Forman Corporation.

  • Brown-Forman Q2 2026 results were in line with expectations, and the company beat Wall Street estimates for quarterly sales while maintaining annual forecasts.
  • Dividend Yield (TTM) is 3.04%, supporting the company's status as a dividend-paying defensive stock.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • December 2025Q2 FY2026 earnings reported on schedule with results in line with expectations
  • October 2025Hosted investor conference in Nashville with CEO and executive team presentations
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Johnnie WalkerPremium Scotch whisky and global spirits portfolio→PacificoBeer and wine with significant spirits operations→AbsolutDiversified global spirits manufacturer→

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Industry context

Brown-Forman Corporation operates in Beverage Manufacturing / Spirits & Alcohol. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Brown-Forman Corporation do?+
Brown-Forman manufactures, distills, bottles, imports, exports, markets, and sells a variety of alcohol beverages including spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink cocktails, r...
What is Brown-Forman Corporation's Cyborg Score?+
Brown-Forman Corporation has a Cyborg Score of 7/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Brown-Forman Corporation's main competitors?+
Named competitors include Johnnie Walker, Pacifico, Absolut. The full competitive landscape is in the AskCyborg report.
How can I get the full Brown-Forman Corporation research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Brown-Forman Corporation research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Beverage Manufacturing research

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7Brown-Forman Corporation