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Boozt AB: Business Overview, Financials & Competitive Analysis

Boozt AB scores 6/10 on the AskCyborg Cyborg Score (Solid). Recovering Nordic fashion e-commerce player with operational improvements offset by competitive pricing pressure and subdued consumer spending. Revenue grew 0.52% to SEK 8.29 billion in 2025 while earnings declined 11.99%, reflecting modest topline growth but margin pressure. Despite financial headwinds, the company maintains positive free cash flow and has stabilized.

What is Boozt AB's industry? Boozt AB (booztgroup.com) operates in E-Commerce Apparel Retail / Online Fashion. AskCyborg classifies Boozt AB under E-Commerce Apparel Retail / Online Fashion in its company registry.

Boozt AB is an online retailer selling fashion, apparel, shoes, accessories, kids, home, sports, and beauty products through its Boozt.com and Booztlet.com platforms. The company operates across Nordics and multiple E...

6/ 10Solid

Cyborg Score thesis

Recovering Nordic fashion e-commerce player with operational improvements offset by competitive pricing pressure and subdued...

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Industry E-Commerce Apparel Retail / Online Fashion
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Analyst-debate audio for Boozt AB

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Boozt AB OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Boozt AB Overview

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Boozt AB is an online retailer selling fashion, apparel, shoes, accessories, kids, home, sports, and beauty products through its Boozt.com and Booztlet.com platforms. The company operates across Nordics and multiple European markets, positioning itself as a Nordic technology-driven e-commerce player in the competitive fashion retail space.

Strategic Profile

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Boozt maintains a net cash position of approximately SEK 200 million with strong free cash flow of SEK 292 million in Q3. The company reported 3% organic revenue growth in Q3 2025 with increased EBIT margin guidance to 5-6%, demonstrating operational leverage and disciplined inventory management as key competitive advantages.

Competitive Landscape

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Key competitors include LuxExperience, Farfetch, and Zalando. Boozt differentiates through Nordic market dominance and multi-brand positioning, though faces intensified competition from larger global players and pure-play luxury platforms.

Industry Context

Boozt AB operates in E-Commerce Apparel Retail / Online Fashion.

Key facts

Founded: 2007 · Headquarters: Malmö, Sweden · Employees: 1,054 · Revenue: SEK 8.29B (2025) · Market cap: SEK 6.72B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Boozt AB.

  • Inventory optimized to 38.2% of TTM revenue, signaling improved efficiency
  • Q2 2025 saw 3% YoY revenue decline to SEK 1.82 billion amid challenging retail environment
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Recent developments

Material events tracked by the AskCyborg corpus.

  • Q3 2025Reported 3% organic growth with EBIT guidance raised to 5-6%
  • 2025Full-year revenue SEK 8.29B with net income of SEK 301M
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

ZalandoGerman-based European fashion e-commerce platform→FarfetchGlobal luxury fashion e-commerce marketplace→LuxExperienceMunich-based specialty retail e-commerce→

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Industry context

Boozt AB operates in E-Commerce Apparel Retail / Online Fashion. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Boozt AB do?+
Boozt AB is an online retailer selling fashion, apparel, shoes, accessories, kids, home, sports, and beauty products through its Boozt.com and Booztlet.com platforms. The company operates across Nordics and multiple E...
What is Boozt AB's Cyborg Score?+
Boozt AB has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Boozt AB's main competitors?+
Named competitors include Zalando, Farfetch, LuxExperience. The full competitive landscape is in the AskCyborg report.
How can I get the full Boozt AB research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Boozt AB research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More E-Commerce Apparel Retail research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7RVRC Holding AB (publ)6Boozt AB7Zalando SE6LuxExperience B.V.