Continued organic growth and a good operating result are key features of the Bell Food Group in 2024, with CEO Marco Tschanz confirming that the company is on the right track with its strategy. Bell Food Group is a subsidiary of Coop Group Cooperative, providing strategic integration with Switzerland's major retail platform, while its diversified geographic footprint and strong market positions across multiple product categories support resilience and growth.
Cyborg Score Rationale
Group net revenue for 2024 was close to CHF 4.73 billion, reflecting consistent growth momentum. The company increased sales in volume and revenue, gained market share, with meat, poultry, and seafood driving growth, plus positive momentum in convenience food operations. Leadership transition to new CEO Marco Tschanz in June 2024 provides fresh strategic direction.
Top Insights
Hubers/Sütag is the largest producer of organic poultry in Europe and a pioneer with high animal welfare standards driving continued growth
Bell operates from 69 locations with 51 production facilities and employs close to 13,500 employees (in full-time equivalents)
Bell Switzerland is the largest business unit contributing 47% of net revenue in 2024, with increased sales in volume and revenue
Coop Group Cooperative is the majority shareholder with 66.29% ownership stake, providing strategic retail integration
Named Competitors
Poultry Production — Swiss poultry market leader with 41.5% market share
Poultry Production — Swiss poultry producer with 14% market share
Meat Processing & Convenience Foods — Regional processors and convenience food manufacturers across Germany, Austria, France
Recent Developments
(June 2024) New CEO Marco Tschanz took office following retirement of previous long-serving CEO
(June 2024) International poultry business separated from Bell International and now operates as Hubers/Sütag business
(2024) Achieved year-on-year improvements in revenue and profitability with organic growth and positive operating results
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