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Gett: Business Overview, Financials & Competitive Analysis

Gett, formerly known as GetTaxi, is a global technology platform that connects customers with on-demand transportation and delivery services. Launched in 2010 by Israeli entrepreneurs Shahar Waiser...

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Company OverviewProduct PortfolioGett Leadership and Management TeamFinancial Overview of GettGett Marketing StrategiesGett Market Research
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Gett, formerly known as GetTaxi, is a global technology platform that connects customers with on-demand transportation and delivery services. Launched in 2010 by Israeli entrepreneurs Shahar Waiser and Roi More, Gett has grown into a major player in the mobility-as-a-service (MaaS) industry, offering a seamless and efficient transportation solution in numerous cities worldwide.

Company Overview

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Gett’s mission is to organize the best transportation options in one app, ensuring a reliable and efficient experience for its users. The company has successfully expanded its services across Europe, the United States, and Israel, making it one of the leading competitors in the ride-hailing market. With a focus on both B2B and B2C services, Gett has carved out a niche by offering tailored solutions for corporate clients, ensuring high-quality service and convenience.

Product Portfolio

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Gett offers a diverse range of products and services, including:

  • Ride-Hailing Services: Gett provides on-demand transportation services for individuals and businesses, ensuring reliable and safe rides.
  • Delivery Services: The company offers efficient delivery solutions for businesses, leveraging its extensive network of drivers.
  • Corporate Solutions: Gett caters to corporate clients with tailored transportation solutions, including executive rides, airport transfers, and employee commutes.

Gett Leadership and Management Team

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Gett’s success can be attributed to its strong leadership team, including:

  • Shahar Waiser: Co-founder and CEO, driving the company’s vision and strategy.
  • Roi More: Co-founder and COO, overseeing operations and business development.
  • Dave Waiser: Chief Financial Officer, managing the company’s financial health and growth.

Financial Overview of Gett

Gett has demonstrated robust financial performance, with significant revenue growth and strategic investments. The company has raised over $790 million in funding from prominent investors, including Volkswagen and Access Industries. Gett’s financial strength allows it to invest in technology, expand its services, and compete effectively in the market.

Gett Marketing Strategies

Gett employs a multi-faceted marketing approach to attract and retain customers, including:

  • Digital Marketing: Utilizing social media, search engine optimization (SEO), and online advertising to reach a broad audience.
  • Partnerships: Collaborating with businesses and organizations to offer exclusive deals and promotions.
  • Branding: Building a strong brand presence through consistent messaging and high-quality service.

Gett Market Research

The ride-hailing market is highly competitive, with major players like Uber, Lyft, and Bolt. Gett differentiates itself through its focus on corporate clients and high-quality service. The company has conducted extensive market research to understand customer needs and preferences, allowing it to tailor its offerings and stay ahead of the competition.

Sales Strategies

Gett employs various sales strategies to drive growth, including:

  • B2B Sales: Targeting corporate clients with tailored transportation solutions.
  • Customer Retention: Implementing loyalty programs and offering exclusive deals to retain customers.
  • Referral Programs: Encouraging existing customers to refer new users through incentives.

Technologies Utilized

Gett leverages cutting-edge technologies to enhance its services, including:

  • Artificial Intelligence: Utilizing AI for route optimization and demand forecasting.
  • Big Data Analytics: Analyzing customer data to improve service quality and operational efficiency.
  • Mobile App Development: Continuously improving its app to offer a seamless user experience.

HR Practices

Gett places a strong emphasis on its human resources practices, ensuring a positive work environment and employee satisfaction. The company offers competitive salaries, career development opportunities, and a diverse and inclusive workplace. Gett also invests in employee training and development programs to enhance skills and performance.

Corporate Responsibility

Gett is committed to corporate social responsibility, with initiatives focused on sustainability, community engagement, and ethical business practices. The company has implemented eco-friendly policies, such as promoting electric vehicles and reducing carbon emissions. Gett also supports various charitable organizations and community projects.

Future Plans

Looking ahead, Gett aims to continue its growth and expansion by entering new markets and enhancing its product offerings. The company plans to invest in advanced technologies, such as autonomous vehicles and smart city solutions, to further improve its services. Gett is also focused on expanding its corporate client base and exploring new revenue streams.


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Frequently asked questions

What does Gett do?+
Gett, formerly known as GetTaxi, is a global technology platform that connects customers with on-demand transportation and delivery services. Launched in 2010 by Israeli entrepreneurs Shahar Waiser...
What is Gett's Cyborg Score?+
The Cyborg Score is a 1-10 rating from the AskCyborg multi-agent analyst-debate framework. Recalibrated weekly across business, financials, leadership, competitive position, technology, marketing, and ESG dimensions.
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