Wrapbook — Cyborg Score 7/10

Strong
Production technology and entertainment payroll software

Strategic Profile

Wrapbook has built traction with over 1,000 companies utilizing their system, significant adoption among major studios, and a user base that includes over 175,000 workers and 40+ talent agencies. The company achieved 50% YoY revenue growth, and made an acquisition of Cinapse on 08-Dec-2025, expanding its capabilities into production scheduling.

Cyborg Score Rationale

Wrapbook is valued at $750M as of September 2024 with total funding of $151M over 4 rounds. The company demonstrates strong market product-market fit with growing adoption among major studios and a network effect of 50% of crew members already having Wrapbook profiles, though valuation declined 25% from its $1B peak in November 2021.

Top Insights

  • Wrapbook processed payroll for 1,000+ companies and achieved 50% YoY revenue growth as of September 2024
  • As of April 2026, the company employs 419 people, showing headcount expansion despite macroeconomic headwinds
  • Wrapbook acquired Cinapse, a modern scheduling platform for film and television, on December 8, 2025, broadening product scope
  • Wrapbook charges 0.75% to 1.5% of transaction volume on union wages paid through its platform, providing predictable recurring revenue

Named Competitors

  • Entertainment Partners — Enterprise production finance and payroll platform for film, TV, and streaming
  • Deel — Global payroll and HR platform for remote teams
  • DailyPay — On-demand pay platform for hourly workers
  • Gusto — Modern payroll, benefits, and HR platform for small businesses

Recent Developments

  • (December 2025) Acquisition of Cinapse, a production scheduling platform, to expand product capabilities
  • (August 2025) Launch of AI-powered Rate Finder Tool for union scale rates
  • (September 2024) Raised $20M Series B funding from Bessemer Venture Partners at $750M valuation

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