The company's software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. Services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. Recent strategic partnerships include Sony Honda Mobility for EV manufacturer support, positioning the company to benefit from EV adoption growth.
Cyborg Score Rationale
Urgent.ly faces significant headwinds: Q3 2025 revenue declined 9% year-over-year to $32.9 million, the stock trades near 52-week lows, and market capitalization has declined significantly to approximately $4.89M as of recent data. The company is working on margin expansion and profitability improvements but remains operationally challenged.
Top Insights
Experienced significant stock price deterioration from $144 all-time high (October 2023) to trading below $3.50, indicating severe valuation compression and investor confidence decline
Q3 2025 showed revenue decline despite management guidance for growth, raising concerns about market demand and execution capabilities
Strategic pivot toward EV ecosystem (Sony Honda partnership announced October 2025) could provide future growth avenue but requires successful integration
Company appears to be in financial distress with negative EBITDA and minimal market capitalization, suggesting potential restructuring or acquisition risk
Named Competitors
AAA Roadside Assistance — Traditional roadside assistance provider with extensive membership base
OnStar / General Motors — OEM-integrated roadside assistance and vehicle connectivity
Insurance Company Roadside Programs — In-house roadside assistance bundled with insurance policies
Recent Developments
(October 2025) Partnership announcement with Sony Honda Mobility of America to provide nationwide roadside assistance for AFEELA EV owners
(November 2025) Q3 2025 earnings showed revenue growth challenges with 9% YoY decline but reported margin expansion and GAAP operating loss reduction