Super Retail Group Limited: Business Overview, Financials & Competitive Analysis
Super Retail Group Limited scores 6/10 on the AskCyborg Cyborg Score (Solid). Strong revenue growth and loyalty ecosystem expansion tempered by margin compression, positioning for long-term competitive advantage through digital and distribution transformation. The company reported record half-year sales growth of 4.2% with like-for-like growth of 2.5% and 1.7% from new store openings. However, trailing net profit margin compressed to.
What is Super Retail Group Limited's industry? Super Retail Group Limited (superretailgroup.com.au) operates in Specialty Retail (Auto Parts, Sporting Goods, Outdoor Recreation). AskCyborg classifies Super Retail Group Limited under Specialty Retail (Auto Parts, Sporting Goods, Outdoor Recreation) in its company registry.
Super Retail Group Limited (ASX: SUL) owns four brands: Supercheap Auto, rebel, BCF and Macpac, operating as a major Australia and New Zealand retailer. The company delivered record first-half 2026 sales of $2.2 billi...
Cyborg Score thesis
Strong revenue growth and loyalty ecosystem expansion tempered by margin compression, positioning for long-term competitive...
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Pro stress-test →Super Retail Group Limited (ASX: SUL) owns four brands: Supercheap Auto, rebel, BCF and Macpac, operating as a major Australia and New Zealand retailer. The company delivered record first-half 2026 sales of $2.2 billion, though profitability declined as it invested heavily in distribution infrastructure and digital capabilities.
Strategic Profile
Pro stress-test →The company operates a strong loyalty strategy with 13.0 million active club members representing 85% of retail sales, and achieved a customer net promoter score of 74. Management allocated $155 million in FY26 capex for store network expansion and digital investment, leveraging a strong balance sheet to compete in tough market conditions.
Competitive Landscape
Pro stress-test →Super Retail Group operates in specialty retail selling auto parts, sporting goods, and outdoor equipment across Australia and New Zealand through its four major brands. Key competitors include Repco (automotive), Rebel Sport (sporting goods), and other regional outdoor and automotive retailers. The company's multi-brand portfolio and loyalty ecosystem provide competitive advantages in market share.
Industry Context
Super Retail Group Limited operates in Specialty Retail (Auto Parts, Sporting Goods, Outdoor Recreation).
Key facts
Founded: 2004 · Headquarters: Brisbane, Australia · Employees: N/A · Revenue: $4.2B · Market cap: $2.44B