SpringBig is an AI-powered marketing automation and omnichannel CRM SaaS platform. The company has achieved positive net income in recent quarters while maintaining strong operating discipline, with the third consecutive quarter of positive Adjusted EBITDA and Q3 2025 revenue of $5.9M. The company demonstrated strategic intent by acquiring Vice CRM and appointing its founder as CEO in April 2025, signaling a refocused go-to-market strategy.
Cyborg Score Rationale
SpringBig shows improving operational metrics with three consecutive quarters of positive Adjusted EBITDA and recent profitability (Q3 2025 net income of $0.2M), yet the company faces headwinds from flat/declining revenue ($5.9M Q3 2025 vs. $6.1M Q3 2024) and minimal market capitalization ($229K as of May 2026). The strategic leadership shift and AI integration provide growth potential, but execution risk remains material on a micro-cap OTC security.
Top Insights
Leadership Transition (April 2025): Vice CRM founder Jaret Christopher appointed CEO; acquisition signals strategic reset toward product-led growth in high-regulation verticals
Profitability Inflection: Three consecutive quarters of positive Adjusted EBITDA with Q3 2025 net income of $0.2M; company expects to remain Adjusted EBITDA positive for full 2025
Revenue Stagnation Risk: Q3 2025 revenue flat-to-down ($5.9M vs. $6.1M YoY); Q2 2025 also declined ($5.8M vs. $6.4M YoY), suggesting market headwinds despite AI feature rollouts
AI & Natural Language Integration (May 2026): New natural language segmentation capability launched to accelerate campaign execution; Face ID authentication added (December 2025); reflects competitive push toward AI-driven differentiation
Named Competitors
Flowhub — Cannabis retail compliance and point-of-sale software
MJ Freeway — Cannabis business management and ERP software
Confident LIMS — Cannabis laboratory information management system
WebJoint — Cannabis retail online ordering and loyalty platform
Recent Developments
(May 2026) Launched natural language segmentation capability for AI-powered campaign execution and marketer efficiency improvements
(December 2025) Introduced Face ID authentication feature for enhanced security and user experience
(November 2025) Announced new strategic integration advancing omnichannel CRM capabilities
(April 2025) Appointed Vice CRM founder Jaret Christopher as CEO; company acquired Vice CRM as strategic acquisition
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