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Sohu.com Limited: Business Overview, Financials & Competitive Analysis

Sohu.com is a China-based company mainly engaged in brand advertising business and online game business. The company operates as an online media platform and gaming company that provides online products and services o...

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4/ 10Mixed

Cyborg Score thesis

Undervalued on net cash but facing secular decline in core advertising and gaming segments; turnaround unlikely without strategic...

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Industry Digital Media & Online Gaming
2 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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Sohu.com Limited Overview

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Sohu.com is a China-based company mainly engaged in brand advertising business and online game business. The company operates as an online media platform and gaming company that provides online products and services on PCs and mobile devices in China. With a market cap of approximately $523M, Sohu remains a notable but challenged player in China's digital media and gaming sectors.

Strategic Profile

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The company operates through two segments: the Sohu segment which is mainly engaged in brand advertising business, and the Changyou segment which is mainly engaged in the operation of Changyou online game business and the 17173.com website. Sohu's Q1 results were in line, but guidance shows ongoing declines in both advertising and gaming, reflecting a challenging business environment.

Competitive Landscape

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Sohu competes in China's fragmented digital media and online gaming markets dominated by larger tech conglomerates including Tencent, Alibaba, ByteDance, and NetEase. Sohu's brand advertising business faces pressure from direct-to-consumer digital marketing and short-form video platforms, while its gaming division (Changyou) operates legacy PC and mobile titles in a market increasingly dominated by mobile-first competitors.

Industry Context

Sohu.com Limited operates in Digital Media & Online Gaming.

Key facts

Founded: 1996 · Headquarters: Beijing, China · Employees: 4,300 · Market cap: $523M

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Sohu.com Limited.

  • Market cap approximately $523M with a PE ratio (TTM) of 4.28 and EPS (TTM) of $3.70.
  • Analysts project 21% upside to $20 target, though consensus remains limited to 2 analysts.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Company reported Q4 2025 results with 2025 profit swing on Changyou tax reversal despite flat revenues
  • November 2025Q3 2025 earnings reported maintaining relatively flat performance
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Social Media & Video AdvertisingDominant platforms capturing digital advertising spend→Online GamingMajor competitors in mobile and PC gaming markets→

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Industry context

Sohu.com Limited operates in Digital Media & Online Gaming. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Sohu.com Limited do?+
Sohu.com is a China-based company mainly engaged in brand advertising business and online game business. The company operates as an online media platform and gaming company that provides online products and services o...
What is Sohu.com Limited's Cyborg Score?+
Sohu.com Limited has a Cyborg Score of 4/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Sohu.com Limited's main competitors?+
Named competitors include Social Media & Video Advertising, Online Gaming. The full competitive landscape is in the AskCyborg report.
How can I get the full Sohu.com Limited research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Sohu.com Limited research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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