Side aims to reinvent the traditional brokerage model by partnering with real estate agents to create boutique brands, granting agents the power to gain ownership of their brand without operating as a full-scale brokerage. Unlike traditional brokerages, Side supports its partners from behind the scenes as their broker of record while providing agents with full ownership of their businesses, plus technology and support services.
Cyborg Score Rationale
Side secured unicorn status with a $1 billion valuation in its Series D, and its valuation has since more than doubled to $2.5 billion. The company experienced 200% year-over-year increase in home sales across its three markets (California, Texas, and Florida). Side has raised a total of $262.82M from investors including Tiger Global Management, ICONIQ Capital, and D1 Capital Partners.
Top Insights
200% year-over-year growth in home sales volume across markets demonstrates strong product-market fit and agent adoption
Operating in 19 states with expansion momentum beyond initial three-state presence
CEO Guy Gal is an experienced tech entrepreneur with track record founding multiple successful companies and advising YC-100 firms
Proprietary app automates and streamlines real estate transaction management for agents and brokers, creating switching costs and efficiency gains
Named Competitors
Compass — Real estate platform with agent recruitment and brokerage tools
MoxiWorks — Real estate tech platform for brokerages offering CRM, marketing, and operations tools
Radius Agent — Brokerage platform with operations, compliance, and analytics for agents
PLACE — Real estate technology and business services platform for teams and agents
Recent Developments
(January 2026) Freeman & Company leadership team from REMAX launched a new real estate company at Side platform
(March 2025) Raised $50M in fresh financing at $2.5B valuation, tripling from prior $1B unicorn status three months earlier
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