The company achieves the industry's highest retail prices and profit margins given its remarkable pricing power, premium product quality, and unparalleled brand strength. With a brand value of US $87.298 billion, Kweichow Moutai has remained the first liquor brand in Kantar's BrandZ Top 100 Most Valuable Brands List for seven consecutive years.
Cyborg Score Rationale
The company demonstrates exceptional profitability with a trailing twelve months net profit margin of 50.41% and gross margin of 91.74%. TTM return on investment is 36.31% with minimal leverage at 0.10% debt-to-equity ratio.
Top Insights
TTM revenue as of February 2026 is $25.26 billion USD with 2024 revenue of $24.17 billion USD representing 15.71% growth from 2023
50.41% net profit margin and 91.74% gross margin demonstrate premium pricing power and low production costs typical of luxury spirits
State-owned Assets Supervision and Administration Commission of Guizhou province through Moutai Group controls a 49% stake, providing strategic state backing
Ranked as first liquor brand in Kantar's BrandZ Top 100 Most Valuable Brands List for seven consecutive years with $87.3 billion brand value
Named Competitors
Wuliangye — China's second-largest liquor distiller specializing in premium baijiu