HFactor has raised $4.13M in funding, with a seed-stage angel round completed on September 25, 2019. Annual revenue was $1.89M as of December 31, 2022. The company is pursuing retail expansion across major U.S. chains (Walmart, Stop & Shop) while emphasizing sustainability through recyclable hydropack packaging and TerraCycle recycling partnerships.
Cyborg Score Rationale
HFactor has achieved retail distribution and raised meaningful seed capital, but faces limited recent funding and stagnant revenue trajectory (last reported $1.89M in 2022). The hydrogen water category remains scientifically contested and marketing-sensitive, limiting market expansion potential.
Top Insights
Main competitors include Waiakea, Primo Brands and BlueTriton
The business emphasizes sustainability and keeping consumers informed through news and updates
HFactor has partnered with TerraCycle so that customers can freely and easily ship their pouches for proper recycling
Nicole Pack is the current CEO of HFactor
Named Competitors
Waiakea — Alkaline volcanic water brand
Primo Brands — Water and beverage distributor
BlueTriton — Premium bottled water provider
Recent Developments
(May 2026) Company website active with current product availability and subscription offerings
(September 2024) Product received media attention and consumer backlash regarding marketing claims and pricing
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