Since the PayPal split, eBay has been focused on growing advertising revenue and maintaining its base of customers. The company offers sellers the ability to grow a business with little barrier to entry regardless of size, background or geographic location, and never competes with its sellers—winning when sellers succeed.
Cyborg Score Rationale
With a market cap of $35.9B and trailing twelve month revenue of $10.7B, eBay maintains a strong financial position. However, the company faces headwinds with stagnant user growth and declining seller base, offsetting its stable marketplace fundamentals and advertising revenue expansion strategy.
Top Insights
In Q1 2025, eBay reported total revenue of $2.585 billion.
eBay currently has 134 million active buyers spread across more than 190 markets worldwide.
49% of the platform's revenue comes from international markets, showing strong demand from buyers outside the US.
eBay had 132 million active users in 2024, flat on the previous year, with active users having stagnated over the past two years.
Named Competitors
Amazon — Leading e-commerce and cloud services platform
Etsy — Marketplace for handmade and vintage goods
Mercari — Mobile-first C2C marketplace platform
Rakuten — Japanese e-commerce and fintech conglomerate
Recent Developments
(October 2025) eBay acquired Tise in a merger/acquisition deal
(February 2026) Stock trading at $79.41 with market cap of $35.9B
(Q1 2025) eBay recorded 2.4 billion product listings with strong mobile engagement
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