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eBay Inc.: Business Overview, Financials & Competitive Analysis

eBay Inc. scores 6/10 on the AskCyborg Cyborg Score (Solid). Established marketplace with stable cash flows and advertising growth, but faces limited user expansion and long-term competitive pressure from Amazon in core e-commerce. With a market cap of $35.9B and trailing twelve month revenue of $10.7B, eBay maintains a strong financial position. However, the company faces headwinds with stagnant user.

What is eBay Inc.'s industry? eBay Inc. (ebay.com) operates in E-commerce Marketplaces & Online Retail. AskCyborg classifies eBay Inc. under E-commerce Marketplaces & Online Retail in its company registry.

eBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume, rendering the firm a top 10 global e-commerce company. The company connects millions of sellers...

6/ 10Solid

Cyborg Score thesis

Established marketplace with stable cash flows and advertising growth, but faces limited user expansion and long-term competitive...

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Industry E-commerce Marketplaces & Online Retail
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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What's in This Report
eBay Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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eBay Inc. Overview

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eBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume, rendering the firm a top 10 global e-commerce company. The company connects millions of sellers and buyers in more than 190 markets around the world, with technology that empowers customers to grow and thrive regardless of who they are or where they are located.

Strategic Profile

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Since the PayPal split, eBay has been focused on growing advertising revenue and maintaining its base of customers. The company offers sellers the ability to grow a business with little barrier to entry regardless of size, background or geographic location, and never competes with its sellers—winning when sellers succeed.

Competitive Landscape

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Etsy, Mercari, Amazon.com, Rakuten Group, and ContextLogic Holdings are some of the 10 competitors of eBay. eBay is one of the ten largest ecommerce platforms in the US, but is far behind the leader Amazon.

Industry Context

eBay Inc. operates in E-commerce Marketplaces & Online Retail.

Key facts

Founded: 1995 · Headquarters: San Jose, US · Employees: 12300 · Revenue: $10.7B · Market cap: $35.9B

What the analysts stress-tested

The top findings that survived the multi-agent debate for eBay Inc..

  • In Q1 2025, eBay reported total revenue of $2.585 billion.
  • eBay currently has 134 million active buyers spread across more than 190 markets worldwide.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • October 2025eBay acquired Tise in a merger/acquisition deal
  • February 2026Stock trading at $79.41 with market cap of $35.9B
  • +1 moreTrack every material event for eBay Inc. as it happens. Explore monitoring →
Get alerted when eBay Inc. has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

AmazonLeading e-commerce and cloud services platform→EtsyMarketplace for handmade and vintage goods→MercariMobile-first C2C marketplace platform→RakutenJapanese e-commerce and fintech conglomerate→

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Industry context

eBay Inc. operates in E-commerce Marketplaces & Online Retail. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does eBay Inc. do?+
eBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume, rendering the firm a top 10 global e-commerce company. The company connects millions of sellers...
What is eBay Inc.'s Cyborg Score?+
eBay Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are eBay Inc.'s main competitors?+
Named competitors include Amazon, Etsy, Mercari, Rakuten. The full competitive landscape is in the AskCyborg report.
How can I get the full eBay Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the eBay Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More E-commerce Marketplaces & Online Retail research

Companies in the same sector and named competitors, ranked by Cyborg Score.

6eBay Inc.8Amazon.com, Inc.6Etsy, Inc.6Mercari, Inc.7Rakuten Group, Inc.