Zalando has acquired About You in 2025 and now positions its B2B Scayle software as a multi-billion euro opportunity. The company is preparing to announce its first deal with an American customer, marking a break into the US market with its B2B offerings. The company expects traffic to Zalando's platform from AI chatbots and agents to increase, with currently a low single-digit percentage driven by AI.
Cyborg Score Rationale
Zalando's share price has delivered a strong two-year move, rising from low double-digit levels in early 2024 to the mid-€30s by early February 2026, as the company prioritized profitable growth. B2B services, logistics and data-driven personalization could strengthen Zalando's longer-term positioning in European online fashion. However, increased competition, execution risks linked to integrations and cost control, and macroeconomic pressures remain headwinds.
Top Insights
US market expansion through Scayle software represents a multi-billion euro opportunity beyond Europe
2025 results showed year-on-year increases in GMV and revenue, supported by acquisitions and growth in services like marketing and fulfillment
Fulfillment center closure in Erfurt affecting 2,700 employees indicates cost optimization and restructuring
Company is integrating with Google's agentic commerce and AI is viewed as an opportunity for content creation and optimizing returns
Named Competitors
ASOS — Global online fashion retailer
Farfetch — Luxury fashion e-commerce platform
Boozt.com — Nordic online fashion retailer
Sarenza — European footwear and accessories retailer
Recent Developments
(January 2026) Announced imminent first US client deal for B2B Scayle software, marking market entry beyond Europe
(January 2026) Announced closure of Erfurt fulfillment center by September 2026, affecting 2,700 employees
(2025) Acquired About You Holding SE, gaining Scayle software platform for B2B services
(2025) Adjusted return policy reducing free return window from 100 to 30 days in select markets
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