Digital Advertising Technology / Content Discovery
Strategic Profile
Taboola's proprietary intent data and deep distribution across the open web are increasingly differentiated in an AI-driven world, positioning the company to build the leading performance advertising company and drive long-term expansion. The growth is being driven by the scaling of their new advertising platform, Realize, and continued strong performance from Taboola News.
Cyborg Score Rationale
Full year 2025 revenues reached $1,912.0 million compared with $1,766.2 million in 2024, while net income improved to $42.3 million from a loss of $3.8 million, and free cash flow rose to $163.4 million. The company repurchased 18% of shares while maintaining 30% adjusted EBITDA margin, though 2026 guidance shows conservative growth reflecting current Realize performance and FX headwinds.
Top Insights
CEO stated 2025 was a turning point with validation that Realize is working, accelerating growth throughout the year, improving advertiser outcomes, and reducing share count by 18%.
Scaled advertiser count grew 6% in 2025 with average revenue per scaled advertiser up 2%, driven by increased budgets managed by advertisers using the Realize platform and improved retention rates.
Structural moat includes first-party intent data and distribution across ~14,000 publishers (600M daily users) and nascent AI products like DeeperDive as long-term upside.
Foreign-exchange pressures (notably the Israeli shekel) created a headwind of roughly $3.5M to Q4 EBITDA and ~$11M for the full year, with an ~$11M OpEx FX headwind factored into 2026 guidance.
Named Competitors
Search Advertising — Dominant search and display advertising platform
Amazon Advertising — Retail and sponsored product advertising network
Native Advertising — Competing content discovery and native ads platform
Recent Developments
Feb 2026: Reported Q4 2025 revenue of $522.3M, full-year 2025 revenue of $1.9B, up 8.3% year-over-year.
Feb 2026: Q4 2025 net income rose to $50.1 million from $33.1 million with diluted EPS improving to $0.17 from $0.10.
Feb 2026: Provided 2026 guidance including FY revenue guidance of $1,993M–$2,054M and FY Adjusted EBITDA of $222M–$236M.
Open the full interactive Taboola.com Ltd. report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.