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Planet Fitness, Inc.: Business Overview, Financials & Competitive Analysis

Planet Fitness, Inc. scores 8/10 on the AskCyborg Cyborg Score (Strong). Strong franchise business model with growing membership base, improved profitability, and clear geographic expansion strategy positions Planet Fitness for continued mid-teens EPS growth. As of September 30, 2025, Planet Fitness reported ~20.7 million members and 2,795 clubs, with strong unit growth and market positioning. Q3 2025 showed total revenue.

What is Planet Fitness, Inc.'s industry? Planet Fitness, Inc. (planetfitness.com) operates in Fitness Centers & Health Clubs. AskCyborg classifies Planet Fitness, Inc. under Fitness Centers & Health Clubs in its company registry.

Planet Fitness is a franchisor and operator of fitness centers operating in three segments: Franchise, Corporate-owned club, and Equipment. The company operates a unique franchise-based model which reduces capital exp...

8/ 10Strong

Cyborg Score thesis

Strong franchise business model with growing membership base, improved profitability, and clear geographic expansion strategy...

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Industry Fitness Centers & Health Clubs
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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What's in This Report
Planet Fitness, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Planet Fitness, Inc. Overview

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Planet Fitness is a franchisor and operator of fitness centers operating in three segments: Franchise, Corporate-owned club, and Equipment. The company operates a unique franchise-based model which reduces capital expenditure and enhances free cash flow, owning just 256 of its 2,575 locations.

Strategic Profile

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Planet Fitness outlined its strategy at its 2025 Investor Day with four strategic imperatives to modernize the brand, enhance member experience, refine club floorplans, and accelerate global new-club growth. The company set 2026–2028 growth targets including low-double digit revenue CAGR and mid-to-high teens adjusted diluted EPS CAGR.

Competitive Landscape

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Planet Fitness competes in the Leisure industry with peers including Life Time Group Holdings (market cap $6.1B) and YETI Holdings ($3.85B). The company's low-cost model and massive scale differentiate it in the fitness market. Competitors include upscale brands like Life Time and specialized fitness platforms.

Industry Context

Planet Fitness, Inc. operates in Fitness Centers & Health Clubs.

Key facts

Founded: 1992 · Headquarters: Hampton, NH, US · Employees: 3,810 · Revenue: $1.2B · Market cap: $8.9B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Planet Fitness, Inc..

  • System-wide same club sales rose 6.7% for full year 2025 with 181 new clubs opened including 23 corporate locations, bringing system total to 2,896 clubs.
  • As of December 31, 2025, Planet Fitness reported approximately 20.8 million members and 2,896 clubs across multiple countries.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Steve Beard appointed to Board of Directors to support strategy execution
  • December 2025Planet Fitness completed refinancing and priced $750 million of Series 2025-1 Class A notes
  • +1 moreTrack every material event for Planet Fitness, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Life TimePremium fitness and lifestyle brand with integrated wellness→PelotonConnected fitness technology and digital subscription services→Basic-FitEurope's largest gym operator with rapid expansion→Xponential FitnessMulti-brand boutique fitness franchisor→

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Industry context

Planet Fitness, Inc. operates in Fitness Centers & Health Clubs. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Planet Fitness, Inc. do?+
Planet Fitness is a franchisor and operator of fitness centers operating in three segments: Franchise, Corporate-owned club, and Equipment. The company operates a unique franchise-based model which reduces capital exp...
What is Planet Fitness, Inc.'s Cyborg Score?+
Planet Fitness, Inc. has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Planet Fitness, Inc.'s main competitors?+
Named competitors include Life Time, Peloton, Basic-Fit, Xponential Fitness. The full competitive landscape is in the AskCyborg report.
How can I get the full Planet Fitness, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Planet Fitness, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Fitness Centers & Health Clubs research

Companies in the same sector and named competitors, ranked by Cyborg Score.

8Planet Fitness, Inc.3Peloton Interactive, Inc.