Peloton Interactive, Inc. — Cyborg Score 3/10

Challenged
Connected Fitness / Digital Wellness

Strategic Profile

Despite a 96% decline in share price over five years, new leadership is focusing on profitability and strategic initiatives to enhance growth. Peloton's business is in the best shape it has ever been in, yet the company trades near its lowest market cap ever.

Cyborg Score Rationale

Peloton shares plunged 26% on weak results and sluggish demand for new products in February 2026. Connected-fitness subscriptions fell to a more than four-year low, with revenue falling in the fiscal second quarter on declining subscription numbers.

Top Insights

  • Market cap of $1.71B with a 52-week low of $3.95 as of late February 2026
  • Wolfe Research added Peloton to its Tactical Outperform list, anticipating EBITDA growth in FY'26
  • Revenue trailing twelve months of $2.438B with negative net margin of -2.10%
  • Stock trading near 5-year lows despite analyst suggestions of undervaluation, indicating severe market skepticism

Named Competitors

  • Planet Fitness — Budget gym membership and fitness chain
  • Apple Fitness+ — Integrated fitness subscription within Apple ecosystem
  • Equinox+ — Premium digital fitness and wellness streaming

Recent Developments

  • (February 2026) Peloton shares plunged 26% on weak results and sluggish demand for new products
  • (February 2026) Connected-fitness subscriptions fell to a more than four-year low with revenue declines
  • (January 2026) Peloton announced CFO Liz Coddington departure to pursue opportunity outside the industry

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