Marriott Vacations Worldwide Corporation — Cyborg Score 5/10

Mixed
Vacation Ownership & Resort Management

Strategic Profile

Recent leadership changes appointed Matt Avril as CEO and Mike Flaskey as President, with 2026 guidance pointing to higher contract sales and adjusted free cash flow while maintaining a $0.80 quarterly dividend. The company projects adjusted free cash flow could reach $375-425 million in 2026, driven by reduced inventory spending, working capital changes, and $200-250 million from non-core asset sales.

Cyborg Score Rationale

The company reported a 2025 net loss of $308 million with $577 million in non-cash impairment charges. However, strong 2026 guidance and new leadership signal operational reset. Current leverage stands at 4.2x, above desired long-term levels.

Top Insights

  • Jefferies Financial Group upgraded VAC to "Buy" with a $105 price target, representing 61.55% upside potential
  • 2025 full-year revenue reached $5.03 billion despite $546 million in non-cash impairment charges impacting net income
  • Adjusted free cash flow guidance of $375-425 million for 2026 represents nearly 3x growth from 2025's $145 million
  • Management expects H1 2026 to be "bumpy" with potential contract sales decline in Q1 as company scales back Asia tour volume

Named Competitors

  • Hilton Grand Vacations — Vacation ownership and exchange services
  • Travel + Leisure — Vacation ownership and resort management

Recent Developments

  • (Feb 2026) New CEO Matt Avril and President Mike Flaskey appointed; company issued 2026 guidance while maintaining $0.80 quarterly dividend
  • (Feb 2026) Repaid $575 million of maturing convertible debt and sold Westin Resort & Spa Cancun for $50 million
  • (Mar 2026) Jefferies upgraded stock from Hold to Buy with $105 price target, up from prior $52 target

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