Bragg is pursuing strategic objectives of utilizing artificial intelligence (AI) to drive cost efficiencies and marks a major milestone in its roadmap to becoming a fully AI-First company by 2027. The company focuses on increasing content market share in Brazil and the United States, pursuing emerging alternative markets like Historical and Live Racing and Prediction Markets, while leveraging AI to reduce cost structure and drive EBITDA growth.
Cyborg Score Rationale
Bragg announced a strategic restructuring to improve cost structure and profitability, reducing approximately 12% of its global workforce. Full year 2025 revenues are expected at approximately EUR 106.1 million (4.0% increase from 2024), with Adjusted EBITDA at approximately EUR 16.6 million. The company faces profitability challenges but shows resilience through portfolio expansion and AI-driven transformation.
Top Insights
Partnership with Golden Whale Productions to integrate advanced machine learning and AI models to enhance PAM platform predictive intelligence capabilities as part of AI-First roadmap by 2027
Restructuring expected to generate approximately EUR 4.5 million in annualized cash savings from staff reductions and other cost initiatives
Strategic focus on market expansion in Brazil and United States, with aggressive pursuit of emerging alternative markets like Historical and Live Racing
Confident in navigating evolving international regulatory and taxation developments while maintaining content market share growth
Named Competitors
iGaming Software Platform — Global iGaming technology and content providers competing across PAM platforms, game aggregation, and sportsbook solutions
Gaming Content Studios — Independent game developers and content providers competing on exclusive game titles and player engagement platforms
Recent Developments
(February 2026) CEO Matevž Mazij conducted a block sale of 1,039,000 common shares to a single purchaser
(February 2026) Preliminary unaudited financial results for year ended December 31, 2025 expected to come within previously issued guidance ranges for both revenue and Adjusted EBITDA
(January 2026) Strategic restructuring announced including staff reductions to improve cost structure and drive EBITDA growth, reducing approximately 12% of global workforce
(January 2026) Strategic partnership announced with Golden Whale Productions to enhance AI capabilities and support roadmap to become AI-First company by 2027
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