The company operates through two main divisions: the Cosmetics Business Division, which includes premium and luxury brands such as Sulwhasoo, Hera, Laneige, IOPE, Aestura, and COSRX; and the Daily Beauty (DB) Business Division, which focuses on household and personal care brands including Ryeo, Mise-en-scene, and Happy Bath. It generates the majority of its revenue from the Cosmetics business division.
Cyborg Score Rationale
In 2024, Amorepacific's revenue was 3.89 trillion, an increase of 5.75% compared to the previous year's 3.67 trillion. Earnings were 502.39 billion, an increase of 178.95%. Strong brand portfolio and profitability improvements support solid fundamentals, though valuation multiples remain elevated.
Top Insights
Operates 30+ beauty, personal care, and health brands with dominant market position in South Korea and strong regional footprint
Achieved exceptional 179% earnings growth in 2024 while maintaining 5.75% revenue growth, signaling improving operational leverage
Strong K-Beauty demand, particularly in emerging markets like India showing 70% year-on-year growth on retail platforms
Premium-focused business model (Cosmetics division majority revenue) provides pricing power and margin expansion potential
Named Competitors
The Estée Lauder Companies — Global luxury beauty conglomerate with premium and mass brands
L'Oréal — World's largest beauty company with diverse brand portfolio
Shiseido — Leading Asian beauty company with premium skincare focus
Innisfree — K-Beauty mass-market brand within Amorepacific portfolio
Recent Developments
(2024) Record earnings growth of 178.95% year-over-year driven by operational efficiency and product innovation
(2024) K-Beauty momentum continues with 70% year-on-year growth on Myntra in India
(2024) World Intellectual Property Organization ranked company 7th globally for trademark applications with 96 filings
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