Ferrari N.V. Overview
Pro stress-test →Ferrari reported 2025 revenues of €7.1 billion (up 7%), with an EBIT margin of 29.5% and industrial free cash flow surpassing €1.5 billion. Demand remains very solid with an order book extending towards the end of 2027. Ferrari is a luxury sports car manufacturer executing a carefully-managed exclusivity strategy.
Strategic Profile
Pro stress-test →Ferrari manages significant model changeovers while maintaining a capacity-constrained luxury positioning, absorbing currency volatility and regulatory uncertainty while continuing to invest in racing, lifestyle and client experience. 2026 priorities focus on Racing (competing under new F1 regulations), Sports Cars (four new launches plus Ferrari Luce electric vehicle reveal), and Lifestyle (high-profile openings in London and NYC).
Competitive Landscape
Pro stress-test →Ferrari operates in the ultra-luxury sports car segment with extremely limited competition due to capacity constraints and brand exclusivity. Direct competitors include Lamborghini (Audi), Porsche (VW Group), and McLaren (Bahrain Sovereign Wealth Fund), but Ferrari's heritage, margins, and brand cachet create a differentiated positioning.
Industry Context
Ferrari N.V. operates in Ultra-Luxury Automotive / Sports Cars.
Key facts
Founded: 1947 · Headquarters: Maranello, Italy · Employees: 4,500 · Revenue: $7.1B (€7.146B) · Market cap: $57.3B