Products are distributed DTC on Amazon, Nykaa, Flipkart, and are present in more than 5,000 offline stores across India. mCaffeine is PETA-certified cruelty-free and committed to being a 100% vegan brand. The portfolio comprises more than 95 caffeine-based products in multiple categories, with the major ones being Body Care, Face Care, Hair Care, Eye Care and Lip Care.
Cyborg Score Rationale
Annual revenue of mCaffeine is ₹239Cr as of Mar 31, 2025 (approximately $28.5M USD), demonstrating strong market traction. As of Aug 31, 2025, mCaffeine has 211 employees, reflecting a 7% year-over-year growth in headcount. However, the latest valuation marks a decline of 27% from its peak valuation of ₹984Cr in Oct, 2015, indicating recent valuation pressure despite solid revenue performance.
Top Insights
mCaffeine has raised a total funding of $50.6M over 9 rounds from 102 investors, with the most recent Series C funding in (September 2023)
Paragon Partners noted mCaffeine stands out from peers in terms of new product development capabilities, product efficacy, revenue density, customer retention and brand recall
Top competitors include Pilgrim, MyGlamm and Mamaearth in India's competitive personal care market
mCaffeine serves 5 million happy customers with a 4.7+ rating, indicating strong customer satisfaction and loyalty
Named Competitors
Pilgrim — Indian D2C personal care and skincare brand
MyGlamm — Indian beauty and cosmetics D2C platform
Mamaearth — Natural, toxin-free personal care brand for moms and kids