In 2024, VideoAmp along with Comscore were certified as national TV currency companies by the U.S. Joint Industry Committee (JIC). VideoAmp is leading the industry with a rigorous commingling methodology that brings Set-Top-Box (STB) and Smart TV data together, and offers unmatched privacy-forward media measurement and identity resolution. The company has secured marquee partnerships including Paramount Global, Disney, and NBC Universal, positioning itself as the premium alternative to legacy media measurement vendors.
Cyborg Score Rationale
In October 2024, Paramount Global announced that it would end their contract with Nielsen Media Research to partner with VideoAmp instead for TV ratings. The company demonstrates strong growth momentum, regulatory validation, and strategic positioning at the epicenter of media industry transformation from traditional Nielsen-style measurement to advanced, audience-first currency models powered by AI and clean room technology.
Top Insights
VideoAmp has seen incredible adoption for its measurement and currency solutions with 641% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers.
In April 2022, VideoAmp acquired Elsy, an analytics platform to help advertisers optimize media investments; in December 2022, The Walt Disney Company announced their data clean room would be integrated with VideoAmp.
VideoAmp is building a brand-new analytics solution powered by generative AI, undergoing a transformative journey by integrating generative AI into its analytics to revolutionize how customers interact with and derive insights from VideoAmp's vast repository of data through a conversational AI assistant interface.
VideoAmp launched the next generation of its Platform, encompassing a full suite of APIs and enhanced dashboard experiences; the Company's comprehensive cross-platform planning, audience measurement, outcome measurement and optimization solutions can now integrate directly into agencies', brands', and publishers' systems.
Named Competitors
Nielsen — Legacy TV and media measurement provider (declining position)
Comscore — JIC-certified national TV currency and digital analytics provider
Google Marketing Cloud — Cross-platform ad tech and measurement through DV360 and GA4
Amazon Advertising — Streaming and programmatic media measurement for CTV and digital
Recent Developments
(July 2025) Expanded AWS partnership to offer privacy-enhanced, cloud-native measurement solutions on AWS Clean Rooms with 880% YoY growth reported
(June 2025) Launched next-generation Platform with full suite of APIs and enhanced dashboards for seamless reporting and client integration
(October 2024) Paramount Global ended Nielsen contract and selected VideoAmp as its exclusive TV ratings partner
(June 2024) Achieved JIC certification as a national TV currency company alongside Comscore
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