Unacast's insights are built on proprietary data models that blend a wide variety of privacy-safe data with AI and machine learning. The company completed a Series C funding round in December 2025, and has developed industry-leading Privacy Enhancing Technology to remove location data generated at sensitive places from systems. The company serves diverse verticals including retail, real estate, supply chain, telecommunications, government, and advertising technology.
Cyborg Score Rationale
Unacast operates in a growing location intelligence market with established enterprise customer relationships (BT Group, major retailers). The company has secured a Series C round (December 2025) and maintains a strong competitive position. However, regulatory headwinds around privacy (WMHMDA, FTC settlements) and data usage constraints present medium-term challenges.
Top Insights
Unacast has raised $68.1M across 5 funding rounds from 19 investors.
The company serves sectors including retail, real estate, supply chain, telecommunications, consultancies, government, software, and advertising technology.
Privacy regulations like Washington's My Health My Data Act place severe restrictions on geofencing around healthcare facilities, with multiple FTC settlements centered on sensitive location use—Unacast has developed Privacy Enhancing Technology to address this risk.
An average of 45% of location data is flawed or duplicative; Unacast has expertise in identifying and rectifying problematic data.
Named Competitors
Foursquare — Location intelligence platform with geospatial analytics and audience targeting
Adsquare — Location intelligence for advertising campaigns via geospatial data
Salesforce — Enterprise CRM with location and geospatial analytics capabilities
Recent Developments
(December 2025) Completed Series C funding round with Vector Capital
(February 2026) Mentioned in CB Insights connected vehicle market map research brief
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