Naspers owns over 95% of Takealot, providing financial backing and strategic support. TakealotMore, the loyalty subscription programme launched in May 2024, saw paying subscribers increase by over 744% year-over-year and now contributes over 23.5% of Takealot Group GMV. The flagship online retail platform Takealot.com increased gross merchandise value by 17% year-on-year, while Takealot Fulfilment Services, the emerging logistics platform business, is performing well, positioning the company for diversified revenue streams.
Cyborg Score Rationale
Revenue climbed 23% while operating expenses remained broadly flat, producing a 68% reduction in aEBIT losses to -R67 million. Despite a competitive South African eCommerce market and past losses, the Takealot Group is now on track to achieve profitability in the 2026 financial year. The company demonstrates disciplined cost management and strong operational leverage as it approaches profitability.
Top Insights
TakealotMore loyalty programme now contributes 23.5% of group GMV with 744% YoY subscriber growth
Marketplace 3P seller GMV grew 17% YoY and now contributes 62% of Takealot.com's total GMV
Mr D quick-commerce platform achieved 12% revenue growth and 14% GMV growth
45% of survey respondents claim Takealot.com is the platform they use most for online purchases in South Africa
Named Competitors
Superbalist — Online fashion and lifestyle retail (divested 2024)
Mr D — Quick-commerce and food delivery platform
Shein — Fast-fashion e-commerce competitor
Amazon — International e-commerce competitor
Recent Developments
(November 2025) Reported 23% YoY revenue growth for six months ended September 2025 with 68% reduction in EBIT losses to -R67 million
(May 2025) TakealotMore loyalty programme achieved 1-year milestone with 744% subscriber growth and 23.5% contribution to group GMV
(2024) Mr D became profitable for the first time in the 2024 financial year, continuing strong performance into 2025
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